AppleInsider Staff
Apple CEO Tim Cook is making the media rounds following last week's iPhone XS, XS Max, XR and Apple Watch unveiling, with the executive scheduled to talk up his company's new devices on ABC's Good Morning America.
Cook's upcoming appearance was announced in a tweet posted to GMA's Twitter account on Monday. According to ABC, Cook will appear in a one-on-one live interview with Robin Roberts tomorrow. When the segment will air is unclear, but the two-hour show starts at 7 a.m. Eastern
While the short teaser fails to mention what, exactly, Roberts intends to discuss with Cook, Apple's latest and greatest mobile products are sure to be a topic of discussion.
In addition to questions Roberts has lined up, GMA asked viewers to get involved by replying to the original tweet with their own queries for Cook.
The Apple executive first appeared on ABC's morning show in 2016 to talk about that year's big hardware launches — iPhone 7, Apple Watch Series 2 and AirPods — with Roberts. He again visited last year to discuss iPhone X and Face ID, as well as the legacy of late Apple co-founder Steve Jobs.
It appears Cook is already in New York for tomorrow's taping, as the executive on Monday visited Apple's SoHo store and posed for photos with retail staff, according to multiple Twitter posts.
"Thanks Apple Soho and to our team around the world for the hard work you're doing this week and all year round! Can't wait for Friday," Cook said in a tweet posted to his personal account.
A photo accompanying the message shows store employees gathered around Cook for a group photo.
Malcolm Owen
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11 Comments
Let me guess, Tim will wax on about making Apple products affordable for everybody while the prices for what they announced last Wednesday have gone up. iPhone 8 started at $699, XR starts at $749. Prior to Wednesday the iPhone line started at $399, now it starts at $449. Apple Watch Series 3 GPS started at $329, Series 4 starts at $399. Series 3 GPS + cellular was $399, Series 4 is $499. The entry level Watch started at $249, now it’s $279. The most expensive iPhone 6 Plus (128GB) was $949. A 64GB iPhone XS Max is $1,099. You can argue that the price increases are justified but bottom line prices are going up.
"iPhone 8 started at $699, XR starts at $749."
To Apple's credit, during the keynote Schiller compared the XR to the 8 Plus. Last year, the 8 Plus started at $799 so from that perspective the XR has dropped in price by $50. But I agree with the rest of the lineup. In a mature market, when YoY growth and user-base growth is at best slowing and at worst stagnant, plus the fact that upgrade cycles are getting longer, you try to extract as much as you can from whatever user-base you have, of course without pissing them off. Whether you agree or not with that tactic is up to you.
Forbes contributor one Ewan Spence already preaching the gloom and doom of iPhone Xs this cycle. He blames Tim Cook for not innovating and says the Apple CEO strategy is heading for a cliff. According to him iOS market share is losing to Android who has caught up with its (iOS’s) feature set. Hey I’m not an ‘expert’ like a lot the members here but the cycle of Apple bashing is getting heated up. A lot of the crap talk out there is over the price of these latest iPhones as far of innovation this is an S year so I personally wasn’t expecting anything jaw dropping. So from Forbes to the Verge to whoever this is the end. LOL