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As promised, Hulu on Tuesday rolled out a new price structure that makes streaming on demand content less expensive, but ups prices for viewers looking for live over-the-top broadcasts.
With the change, Hulu now starts at $5.99 per month for a basic subscription plan that includes access to a slate of cable television shows, popular series, movies and original content. The new price represents a $2 savings compared to the company's most recent basic offering.
Along with the price cut, Hulu with Live TV is moving from $39.99 to $44.99 per month, making it one of the more pricey over-the-top broadcast viewing solutions. Hulu's version comes with 60 live and on-demand channels, including news and sports programming that complement a broad streaming library.
Pricing for the provider's No Ads tier remains unchanged at $11.99 per month, while No Ads plus Live TV comes out to $50.99 a month.
Users have the ability to add on premium cable channels like HBO, Showtime and Cinemax , as well as DVR capabilities and multi-screen viewing, for additional monthly fees.
Hulu announced the updated subscription strategy in January, just days after market competitor Netflix raised its prices to an all-time high. The two streaming firms are in a race to secure a solid subscriber base as new competitors enter the field.
In November, Disney announced its own branded service, Disney+, will debut in late 2019 carrying a trove of content that includes 21st Century Fox properties. New straight-to-streaming original series are also planned for the service.
NBCUniversal is rumored to enter the market in 2020.