Affiliate Disclosure
If you buy through our links, we may get a commission. Read our ethics policy.

New Apple TV, iPod Touch appear in Target inventory systems

A New Apple TV 4K may come soon with updated chipsets

Last updated

Listings for new Apple Watch bands, a new Apple TV set top box, and an updated iPod Touch are appearing in Target inventory scanners.

In an update to our earlier story on "AirPods (X Generation)" it appears that Target already had listings in its system for multiple other products as well. In response to a query from 9to5Mac more images were sent from Target employees showing listings for a new Apple TV, iPod Touch, and Apple Watch Bands.

Rumors of a new Apple TV update have been scarce, and if updated this March, may just be a chipset bump to bring it in line with modern products. With Apple Arcade becoming more popular, a new set top box would allow more uniform experiences across modern devices and give developers more power to play with on the platform.

Apple tends to release seasonal colors for their Apple Watch bands, so seeing them listed here is no surprise. The three entries are priced at $49 which suggest three new colors for the sports band.

The iPod Touch is the wild card. Apple does not update the iPod Touch often, and it was recently updated last year. The single listing shown is priced the same as the high end iPod Touch at $399, and there does not appear to be a lower-cost model in the system.

The images were first supplied to 9to5 Mac on Saturday morning.

More images of Target inventory system courtesy of 9to5Mac More images of Target inventory system - photo credit 9to5Mac

These listings are not direct indicators of new products or even a launch date. As stated in our previous article, AppleInsider spoke with multiple Target staffers on Saturday morning regarding the original screenshot. While they could not provide us any information about the legitimacy of the original image, they did say that placeholders for new products are common, with pricing information — but not accurate product names — often provided by the manufacturer in advance of release.

As a general rule, we were told that products with an inventory placeholder ship within a month, and sometimes as soon as a week following initial appearance in the system.

An event is expected to occur in March where new products will be announced. Rumored so far is the Tile like "AirTags," the "iPhone SE 2," and the new "AirPods Pro Lite" and "over-the-ear AirPods."



16 Comments

lkrupp 19 Years · 10521 comments

Sad that there are no new iMacs rumored for March.

dewme 10 Years · 5775 comments

I think Apple is feverishly trying to bolster whatever devices contribute to its subscription based services just as quickly as it can to build market share and build services revenue. A new ATV and iPod Touch that provide a premier user experience for subscription services like gaming is very important in the short term. 

Demand for upgrades to products like iMac is probably fairly elastic. Getting a new iMac out in the fall versus in the spring is probably not going to make a huge difference to the bottom line. Heck, look at how long it took Apple to finally upgrade the Mac Mini. Did anyone inside Apple lose their job or have their program funding dry up because the upgrade cycle was stretched out so long? I doubt it. But how many new services initiatives launched during this same period of time that started off at zero revenue but are now delivering results that many a company would be proud to have as their only bottom line number? 

It’s always a balance between strategic vs tactical and right now subscription services are strategic and updating long lifecycle products like desktop computers is tactical. 

dinoone 13 Years · 75 comments

The $399.99 price for the iPod Touch X Generation is an interesting coincidence with the rumored price of the forthcoming 64G iPhone 9/SE2. On the other hand it is definitely too high for an iPod Touch to be sold along a new A13-based 64G iPhone 9/SE2 expected with the same price. Is X Generation a potential new label/naming syntax across the forthcoming 2020 Apple iOS hardware?

dedgecko 7 Years · 168 comments

lkrupp said:
Sad that there are no new iMacs rumored for March.

They could get a spec bump

litoloop 12 Years · 96 comments

if they make the new ipod into the size of any of the 11 series iphones i’ll be getting one.