Apple now has an official verified TikTok account

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Apple now has an official TikTok account, though the profile on the popular social media platform is currently devoid of any content.

The Cupertino-based tech giant has been steadily expanding its social media presence over the past few years. In 2017, for example, it launched an account on Instagram to push its "Shot on iPhone" marketing campaign.

Now, Apple has an official presence on TikTok. The company has a verified account on the platform, as spotted by social media commentator Matt Navarra on Thursday.

As of writing, the account appears relatively new and has around 1,700 followers. But there aren't any likes, videos or other content on the profile.

It isn't clear what Apple plans to do on TikTok, though its appearance doesn't necessarily suggest a start to platform-specific content. The official Twitter account for Apple, as an example, is similarly empty and is used mainly to push ads.

 
 

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