Oil traders looking for ways to estimate fuel demand were disappointed by Apple's mobility data, a report claims
Apple in mid-April unveiled a new Mobility Trends Report tool that visualized anonymized Apple Maps data requests. At the time, traders thought they had found a clue to guess at the speed of fuel demand recovery from the coronavirus pandemic.
But the data didn't translate into activity in gasoline demand, Reuters reported. That's because the data was based on search information and not miles traveled.
At the time of release, and even as Apple added new regions to the tool, the Cupertino tech giant stressed the data privacy of the feature. That's despite the fact that the tool captures data for about 100 million iPhones in the U.S.
In lieu of using Apple's data, the traders have moved onto other sources of information — such as TomTom or U.S. Energy Information Administration reports.