Apple is offering a free month of service to users who tried Apple News+ but have since canceled their subscriptions.
The $9.99-a-month Apple News subscription service, which offers users a range of magazines and premium media content, first launched in March 2019. The service is said to be struggling in terms of gaining new customers while at the same time appeasing participating publishers.
It now appears that Apple is launching a new promotion that will let users who have previously canceled their Apple News+ subscriptions get another month for free. The offer was spotted by 9to5Mac.
In late June, The New York Times announced that it would be pulling out of Apple News due to the fact that the platform provided "little in the way of direct relationships with readers and little control over the business."
At its latest earnings call, Apple announced that Apple News has 125 million overall users — which includes both the free standard component of the app and the Apple News+ subscription.
Apple in June also sent out emails to past Apple Arcade subscribers inviting them back for another free month. Those emails came just before a report of Apple Arcade shifting its strategy to focus on games with higher "engagement."