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Evidence of 'copy-acquire-kill' strategy could play role in big tech antitrust hearing

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House Judiciary Committee members might question the chief executives of Apple, Amazon, Facebook and Google about so-called "copy-acquire-kill" strategies during a hearing on Wednesday, according to a new report.

As lawmakers prepare to grill Apple CEO Tim Cook, Amazon CEO Jeff Bezos, Facebook CEO Mark Zuckerberg and Google CEO Sundar Pichai on antitrust matters, those taking part in the congressional inquiry are deciding what lines of questioning to follow in the time allotted for testimony.

Panel member Rep. Pramila Jayapal (D-Wash.) on Monday told The Washington Post that multiple documents gathered as evidence in the ongoing investigation reveal a "copy-acquire-kill" strategy adopted by unnamed tech companies. Jayapal has seen some "very specific language from top-level executives about that," but failed to offer further details.

Under the strategy, large companies artificially suppress free market dynamics by purchasing and shutting down smaller rivals. Products marketed by the acquired companies are usually absorbed by the larger entity, either as a first-party offering or a standalone service.

"For far too long, tech companies have operated with little to no regulation or accountability, playing fast and loose with people's personal information. That must end — now," Jayapal said in a tweet that included a link to the Washington Post article.

Whether Cook will be asked about "copy-acquire-kill" plans remains unclear, though Apple purchases smaller firms on a fairly regular basis. That said, Apple's acquisitions typically apply to future-facing technologies like Siri or, more recently, augmented reality and rarely raise antitrust concerns.

Apple is, however, under scrutiny for "Sherlocking" third-party apps and features, as well as removing parental control apps from the App Store as it presented its own set of similar solutions in iOS.

The Wednesday hearing is the culmination of more than a year of bipartisan investigation into potential anticompetitive dealings. Following testimony from the tech executives, lawmakers are expected to release a report of the probe's findings and proposals for new antitrust regulations.



30 Comments

rob53 13 Years · 3314 comments

"copy-acquire-kill" has and is being done by all sorts or companies, including oil, gas, food stores, telecommunications, in other words everything and not much has been done about it.

viclauyyc 10 Years · 847 comments

What’s wrong with that if the company pay a fair price? Isn’t this is what capitalism about?

Fatman 8 Years · 513 comments

Microsoft invented and perfected ‘copy acquire kill’ ... they were 90 days away from killing off Apple after they stole their OS! Microsoft stifled innovation with their monopoly in computing for over 25 years. Intel did the same on the chip side with their inefficient hot running chips, killing off 64bit RISC processor competitors made 20 years ago. Ironically today we are seeing the most innovation from Apple with a new OS running on new devices using 64bit RISC processors. Apple is no saint - but at least when they acquire smaller software companies their users benefit and the acquired company consensually agrees to the millions of dollars they receive as compensation.

Beats 4 Years · 3073 comments

Well this is awkward. Companies who copied Apple, and Apple is at the party.

commentzilla 10 Years · 777 comments

A much older concept, "Embrace, extend, and extinguish"

"Embrace, extend, and extinguish" (EEE),[1] also known as "embrace, extend, and exterminate",[2] is a phrase that the U.S. Department of Justice found[3] was used internally by Microsoft[4] to describe its strategy for entering product categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences in order to strongly disadvantage its competitors."

https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguish