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Apple is extending the window that U.S. and Canadian customers have to buy AppleCare subscriptions for their devices after purchase.
Currently, users have 60 days after the purchase of an iPhone, Mac or other device to add AppleCare+ coverage. The additional warranty and support program includes coverage for repairs and at least two cases of theft, loss or accidental damage.
That time period is now expanding to one full year after the purchase of a device in the U.S. in Canada, according to an internal Apple memo seen by Bloomberg.
The extended window is available to users who purchase AppleCare+ outright or those who pay for the additional coverage in installments on the Apple Card.
During a recent earnings call, Apple CEO Tim Cook said that the coronavirus pandemic was impacting demand for AppleCare products. Allowing customers more time to add AppleCare+ could drive demand and sales for the premium repair subscriptions, and could help bolster the company's expanding services business.