Apple Mac, Services hit new all-time highs during September quarter

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Apple's Mac and Services segments reached all-time record highs during the company's fourth fiscal quarter of 2020, smashing previous records in both sectors.

The company reported Services revenue of $14.5 billion during the period, topping the previous record of $13.3 billion. Apple's Mac segment brought in more than $9 billion in revenue, up significantly from the previous record of $7.4 billion and 29% year-over-year.

Credit: Malcolm Owen, AppleInsider
Credit: Malcolm Owen, AppleInsider

Both product categories helped Apple hit a revenue record of $64.7 billion for the September quarter up 1% year-over-year. That's despite the fact that iPhone sales were at their lowest point ever in Q4 since 2014, largely because of the uncharacteristic lack of new iPhone models during the period.

Credit: Malcolm Owen, AppleInsider
Credit: Malcolm Owen, AppleInsider

According to CEO Tim Cook, Apple grew every category outside of iPhone by double digits. For Services and macOS devices, the company likely experienced continuing work-at-home and remote education tailwinds during the ongoing coronavirus pandemic.

Cook also noted that Apple's Services performance stayed stronger than the company expected across the board. The Apple chief executive also confirmed that its Apple One bundle will launch on Friday, Oct. 30.

 
 

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