Amber Neely
Volkswagon's CEO, Herbert Diess, posted on LinkedIn that he welcomes Apple's Project Titan as a competitor in the autonomous car market.
On Monday, it was reported that Apple could release its own autonomous car by 2024. The so-called "Apple Car" could feature "next level" battery technology, that could cut battery costs and increase the vehicles range.
In a LinkedIn comment thread spotted by iMore, Diess replied to a student who asked for his thoughts on Apple's Project Titan.
"We look forward to new competitors who will certainly accelerate the transformation of our industry and bring in new skills. The incredible valuation [of Apple] and thus the virtually unlimited access to resources instills a lot of respect in us. A real challenge - dimensions larger than that within our industry (e.g. Toyota Motor Corporation) I have already said: The most valuable company in the world will again be a mobility company - it can be Tesla, Apple or Volkswagen AG." (translated)
Apple's potential move into the electric vehicle market is garnering some significant attention from media and anaylists alike. Investment bank Morgan Stanley said it believes Apple has the "key ingredients" that are critical for a successful entry into the car market.
The Cupertino tech giant has been developing vehicular systems since 2014. At the time, it was developing its own physical passenger vehicle. Since then, however, Project Titan has undergone restructurings, staff cuts, and a change of direction to autonomous systems.
Earlier in December, Apple was said to have moved its car division to the leadership of AI and Siri chief John Giannandrea.
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Wesley Hilliard
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26 Comments
Nice photo of a BMW i3
Who posts on LinkedIn anymore?
I'm still inclined to think Apple will offer transportation-as-a-service, and not sell a car directly to consumers.
In the short run, Uber has more to worry about than VW.
Longer term, though, VW will eventually have something to worry about.