JBL on Thursday introduced a new lineup of sound bars, amplifiers, and other audio accessories that work with — or rival — Apple products.
Ahead of the all-virtual CES 2021 conference, the audio company debuted a host of new hardware at its "Harman Explore" virtual event celebrating 75 years since JBL's founding. The new hardware includes some models that work with AirPlay 2 and other streaming platforms.
That includes the JBL Bar 5.0 MultiBeam. The $399.95 sound bar is equipped with four passive radiators and Harman's MultiBeam technology for a surround-sound experience. It'll become available in the spring.
JBL also introduced a vintage-inspired integrated amplifier. The SA750, priced at $3,000, supports AirPlay 2, Alexa, and other modern technologies while providing amplified sound for "incredibly detail and accuracy." The company says it'll start shipping in April.
Additionally, JBL unveiled a pair of wireless earbuds dubbed the JBL Live Pro+. With adaptive noise cancellation and an "ambient" noise, the headphones compete head-to-head with Apple's own AirPods Pro. They'll be priced at $179.95 and will be available to order on March 14, 2021.
"If the walls of JBL's storied Northridge, CA design center could talk, they'd sing the accolades of 75 years of pioneering acoustic, transducer and electronic design," JBL said of the new announcements.
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