Mike Peterson
The majority of streaming service customers subscribe to Netflix but only 14% can say the same for Apple TV+, according to a new J.D. Power survey.
About 81% of respondents to the survey said they subscribe to Netflix, the number one streaming service by far. Amazon Prime Video ranked second with 65%, while Hulu came in third with 56%, according to the survey seen by Variety.
Disney+ and HBO Max rounded out the rest of the top five streaming services with 47% and 22%, respectively. Even NBC streamer Peacock came in higher than Apple, with 18% of those surveyed saying they subscribe to the service.
Streaming has surged against the backdrop of the global coronavirus pandemic. The J.D. Power survey also indicates that 49% of respondents subscribe to four or more streaming services, up from three at the start of the health crisis.
Spending on streaming platforms is also up 24% in December 2020, with consumers shelling out an average of $47 a month. That's up from an average of $38 a month in April 2020.
The overall ranking of streaming services in the J.D. Power survey lines up with other recent research, including a report from JustWatch.
Calculating "measured interest" in the streaming services, JustWatch reports that Netflix came in first, followed by Amazon Prime Video, Hulu, Disney+, HBO Max, Peacock, and Apple TV+, in that order.
However, JustWatch's report doesn't line up in percentages. According to the "measured interest" metric, Netflix came in with 31%. Apple TV+, at the low end of the spectrum, had 3% of the measured interest.
Although surveys and data like these can paint a broad picture of the streaming industry, differences in calculations and methodology can make it hard to pinpoint what's actually going on.
Earlier on Friday, a MoffetNathan survey indicated that 62% of Apple TV+ subscribers were on a free trial and that less than a third would renew their service.
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45 Comments
Despite a couple of serious hits and lots of brand name stars, AppleTV+ is, by-and-large, a mediocre offering thus far. Doesn't come close to a Netflix or a Disney.
Very little content is the issue here. As far a quality goes, pretty much all of the shows I have watched on ATV+ have been high quality and entertaining. Netflix has quantity, but you sure cannot say all of the programs are high quality. Peacock, which rated higher than ATV+ in this report, was a waste of money. I have not found anything worth watching on it that I haven't already seen.
I find I watch Netflix the most, followed by HBO, ATV+, Hulu, Prime, then Disney. I will be dropping Peacock when the year is up. I keep Disney for the kids, and hope for new shows that are a bit more riveting than we have seen so far.
planning to renew subscription, but not at its current slate of offerings, which fit a single page of paper. good thing apple extended the free trial. likely to buy time for the hopefuls.
I would give it a try but won't be buying new Apple TV to be able to airplay it on TV and not gonna watch it on 13" either. If they do not want support their old HW then no business. If it works with anything else why not Apple TV app.