New AirPods Pro 'Jump' ad highlights activity and noise cancelling

A new AirPods Pro ad follows a dancer running and jumping as he listens to music and turns on noise cancelling.

As news broke that "AirPods 3" are not going to be launched this month, Apple has released a new ad promoting specifically its higher-end AirPods Pro. "Jump" focuses on the ability of these AirPods Pro to stay firmly in-ear during excessive exercise, and also on their Active Noise Cancellation.

As with its previous "Snap" ad, this new one follows a person on their route across a city. In this case, the person is listening to "Fallin' Apart (Feat. Denzel Curry & Pell)" by Young Franco, and interacting with people along the way.

It begins with him joining in actual skipping rope games with children. Then people around him start to create skipping ropes out of neon tubing, or out of painted road signs which magically lift off the ground.

At intervals, he also turns Active Noise Cancelling on and off, showing us how much of the surrounding environment's sounds the ANC is able to switch off. The whole 1'52" video can be seen here.

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This ad follows recent ones for the AirPods Max. Apple has been regularly releasing AirPod ad videos since shortly after their launch in 2016.

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4 Comments

fred1 11 Years · 1134 comments

About 3 years ago

Now this ad I love. The best part is pulling stuff up to make jump ropes.

jeffharris 22 Years · 851 comments

Really? Are they using glue?

No matter what I've tried, like swapping between the different sized inserts, they refuse to stay in my ears.
I spend more time adjusting them, trying to make them stay than actually listening with them.
Sitting in a chair or lying in bed, they still disengage. I can't imagine doing anything active with these things.
They're not really very comfortable, either.
OK, I like using them when vacuuming my apartment.

I much prefer ear-plug style ear buds like Etymōtics. Better seal, better comfort, WAY better sound!

GeorgeBMac 8 Years · 11421 comments

Great ad!

I like how no matter what he does they stay in his ears.

It is also a now standard Apple Ad: It isn't about the product. It's about what the product does for you.

That has driven Apple since its earliest days and remains their biggest strength.

montrosemacs 17 Years · 118 comments

jeffharris said:

Really? Are they using glue?

No matter what I've tried, like swapping between the different sized inserts, they refuse to stay in my ears.
I spend more time adjusting them, trying to make them stay than actually listening with them.
Sitting in a chair or lying in bed, they still disengage. I can't imagine doing anything active with these things.
They're not really very comfortable, either.
OK, I like using them when vacuuming my apartment.

I much prefer ear-plug style ear buds like Etymōtics. Better seal, better comfort, WAY better sound!

I'm welll over $50 into several sets of alternate foam tips looking for a fit that actually works. Couldn't agree with you more regarding the constant fiddling to get my 'pods to fit with a decent seal, not to mention actually having them staying in my ears for more than 10 minutes. I'm just about done. Now looking up Etymotics...

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