Facebook launching podcast services on June 22

article thumbnail

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content.

Facebook will begin rolling out its podcast feature to creators on June 22, allowing podcasters to easily publish new episodes to the social network.

When it launches, the podcasting feature will allow creators to link their RSS feeds with Facebook, which will automatically publish new episodes on their news feeds, according to an email to podcasters seen by The Verge.

In a statement to The Verge, Facebook said that a limited number of page owners would have access to the podcast feature on June 22. However, with more emails being sent to page owners, it's possible that the launch could be wider than previously expected.

Along with the ability to distribute shows to Facebook, podcasters can also choose to allow clips — user-created snippets of a show that can be shared. Facebook says that clips may "increase visibility and engagement."

The social media giant first unveiled its podcasting feature in April. The integration will allow listeners to find, subscribe to, and listen to shows from within the Facebook platform.

In addition to the podcast product, Facebook is also working on other audio-focused offerings like a virtual chatroom feature akin to Clubhouse and short-form audio posts dubbed "Soundbites."

Other technology companies are making their own pushes into the podcasting industry. Spotify, for example, has been negotiating exclusive contracts with podcast creators, while Amazon recently acquired podcast studio Wondery.

Apple also launched a premium subscription-based Podcast service on Tuesday, allowing listeners to support specific shows and gain subscriber-exclusive benefits.

Keep up with everything Apple in the weekly AppleInsider Podcast — and get a fast news update from AppleInsider Daily. Just say, "Hey, Siri," to your HomePod mini and ask for these podcasts, and our latest HomeKit Insider episode too.

If you want an ad-free main AppleInsider Podcast experience, you can support the AppleInsider podcast by subscribing for $5 per month through Apple's Podcasts app, or via Patreon if you prefer any other podcast player.

AppleInsider is also bringing you the best Apple-related deals for Amazon Prime Day 2021. There are bargains before, during, and even after Prime Day on June 21 and 22 — with every deal at your fingertips throughout the event.