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An Apple artist has shared how she and colleagues hand-paint the giant building-sized "Privacy" iPhone ads — plus how involved the process is, and how she got to do it.
Badovinac shares her art on Instagram and TikTok, and in recent posts she's shown off her work on Apple's 125-foot murals. She says that the mural she worked on took a week of work across four artists to complete.
Apple has always been known for its larger-than-life advertising, but seeing some of the behind-the-scenes work adds a new perspective to them. Rather than pasting some large poster to a building, each ad is hand-painted.
The "Privacy. That's Apple" advertising campaign has always drawn some level of controversy, but especially recently with its move to CSAM detection on-device. Whatever the technology in use, the conversation surrounding it has changed people's perspective of Apple.