Across Apple's App Store and the Google Play Store, a new report says that customers spent $33.6 billion in the third quarter of 2021, a rise of 15.1% year over year.
After reporting that App Store spending grew 22.1% YoY in the first half of 2021, research for SensorTower says it and Google Play Store have continued to see significant growth.
Growth has slowed since the coronavirus pandemic created a surge in app use in 2020. SensorTower says the new 15.1% growth in Q3 2021 compares to 32% YoY in Q3 2020.
"The growth was driven mainly by Google Play, which saw consumer spending grow 18.6 percent Y/Y to $12.1 billion from $10.2 billion," said the company in a statement. "Although Apple's App Store saw more modest growth, it saw higher consumer spending as in previous years with revenue climbing 13.2 percent to $21.5 billion from $19 billion."
"As in prior periods, consumers spent about 1.8 times as much on Apple's marketplace when compared to Google's," it continued.
TikTok passed three billion downloads by itself, reportedly a first for a non-Facebook app. That total saw it top the charts on both the App Store and come third — after Facebook and Instagram — on Google Play.
Overall, the number of times users installed a given app for the first time was down on last year.
"[First-time] app installs in 3Q21 declined 1.2 percent on Apple's App Store from 8.2 billion to 8.1 billion," says SensorTower. "Google's marketplace saw a decline of 2.1 percent Y/Y from 28.2 billion to 27.6 billion."