Affiliate Disclosure
If you buy through our links, we may get a commission. Read our ethics policy.

Apple's top exec in South Korea departs amid dispute over App Store

Credit: Laurenz Heymann/Unsplash

Apple's top executive in South Korea is reportedly departing the country amid a dustup with the local government over new regulations affecting the App Store.

Brandon Yoon, who managed sales in South Korea and took on Samsung on its home turf, is departing the company for a job in the U.S., Bloomberg reported Thursday. He joined Apple in 2018 and served as its general manager and sales chief for South Korea.

Additionally, Yoon also became Apple representative in ongoing legal work concerning new App Store regulations in the country. South Korea in August voted to ban app marketplace operators from prohibiting third-party payment buttons within apps.

Apple doesn't allow third-party payments for app or in-app purchases. The company says that alternate payment options would increase financial risks for users.

Yoon provided testimony for Apple to the South Korean government on the issue. However, sources told Bloomberg that his departure from Apple doesn't have anything to do with the new App Store rules.

Watch the Latest from AppleInsider TV

Back in October, Apple pushed back against the rule change, claiming that its policies were already in compliance with the new regulations and that it didn't't need to change anything.

Google on Thursday updated its Google Play policies to allow in-app buttons for third-party payments. Echoing Apple's argument, Google said that the alternate payment systems may not provide "the same protections or payment options" of its first-party platform.

8 Comments

tommikele 13 Years · 599 comments

Headlines are frequently written to stir the pot regardless of their accuracy. The headline for this article is a perfect example of that.

4 Likes · 0 Dislikes
StrangeDays 9 Years · 13036 comments

tommikele said:
Headlines are frequently written to stir the pot regardless of their accuracy. The headline for this article is a perfect example of that.

Which part is inaccurate? 

1 Like · 0 Dislikes
allegro73 6 Years · 3 comments

tommikele said:
Headlines are frequently written to stir the pot regardless of their accuracy. The headline for this article is a perfect example of that.
Which part is inaccurate? 

You're kidding, right?

Title: "Apple's top exec in South Korea departs amid dispute over App Store"

Article: "However, sources told Bloomberg that his departure from Apple doesn't have anything to do with the new App Store rules."

6 Likes · 0 Dislikes
leavingthebigg 12 Years · 1291 comments

allegro73 said:
tommikele said:
Headlines are frequently written to stir the pot regardless of their accuracy. The headline for this article is a perfect example of that.
Which part is inaccurate? 
You're kidding, right?

Title: "Apple's top exec in South Korea departs amid dispute over App Store"

Article: "However, sources told Bloomberg that his departure from Apple doesn't have anything to do with the new App Store rules."

Thanks, allegro73!

2 Likes · 0 Dislikes
22july2013 12 Years · 3802 comments

Dead_Pool said:
I’ll say it again: shut the App Store down in countries like South Korea that are trying to force Apple to bastardize iOS

Eventually some jurisdiction will levy an extreme burden on Apple's ecosystem, and then we get to see whether Apple departs that market or stays. I hope you are right. No jurisdiction can force Apple to do business in their market.

People should note that there are some markets where Apple hasn't even entered yet. I presume some of those cases are because market regulations are ridiculous.

2 Likes · 0 Dislikes