Apple promotes Fitness+ and Apple Watch with new homepage takeover

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Apple is promoting its Apple Fitness+ workout service in the new year with a homepage takeover, and the company is also continuing to offer three months of service to new Apple Watch buyers.

Users who visit will see a promotional video showing off the Apple Fitness+ service, including various workouts taught by the company's trainers. After the clip plays, Apple encourages users to "Learn more about Fitness+."

"11 workout types, everything from HIIT to Yoga," the site reads. "New workouts and meditations every week. All powered by Apple Watch."

The company is also giving away up to three months of Apple Fitness+ access for free when users purchase a new Apple Watch model.

Apple Fitness+ launched in December 2020, featuring a number of workouts from Apple trainers for $9.99 a month. Unlike other online fitness platforms, Apple's offering features deep integration with Apple Watch, Apple Music, and the company's broader ecosystem.

Back in November, Apple expanded Fitness+ to 15 new regions and introduced both Group Workouts and Guided Meditations.