Apple tiptoes onto Threads — but hasn't fully embraced it yet

Apple has started to establish its presence on Instagram's Threads, but while smaller satellite accounts have appeared on the social network, the primary Apple account has yet to be activated.

Since its launch on Tuesday, Threads has been a massive success for Instagram and Meta, with over 100 million accounts generated in just four over four days. Among those accounts are a number controlled by Apple, which has taken its first steps on the service.

So far, Threads accounts have been created for Apple News, Apple Books, Apple Music, Shazam, and Beats by Dre, echoing the same official accounts from Instagram. Given that accounts on Threads are linked to Instagram, this isn't a massive stretch for Apple to take.

While there are official Apple accounts on Threads, it hasn't been the same wild embrace of the service by Apple as other major brands. For example, the main Apple account is currently unavailable, despite the relatively active Instagram equivalent.

Also, though there is a very active Apple TV account on Instagram, the Threads equivalent has yet to be activated.

Beats by Dre is the only satellite account to have actually posted to Threads, initially promoting Beats Fit Pro designed by Hiroshi Fujiwara and replying to a small number of users.

All other active Apple Thread accounts have yet to actually make posts.

The activation of Threads for many of Apple's properties indicates an intention to expand its social media presence to Meta's new platform, and to reach customers where they congregate online. Whether they stick around after the initial rush for Threads fades is another matter.

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8 Comments

darkvader 1146 comments · 15 Years

About 9 months ago

I do not have a F*c*book account, and I will not have a F*c*book account.

Apple should look at Mastodon or Spoutible instead of that horrible company.

ArianneFeldry 61 comments · 5 Years

darkvader said:

I do not have a F*c*book account, and I will not have a F*c*book account.

Apple should look at Mastodon or Spoutible instead of that horrible company.

You advertise where people are.
Fediverse does not have enough people to jump on it instead of something pushed by Meta that easily connects to your Instagram account with one easily accessible app.
Look a the ease of use for finding people on Threads, you just need to know their @, while on the Fediverse you need to know which instance someone is on and hope your instance federates with theirs, or make a new account on that instance.
So your ability to advertise on the Fediverse is impossible without making thirty thousand accounts across the various instances that have popped up. Good luck trying to create a cohesive brand strategy and presence on that.

Stabitha_Christie 443 comments · 3 Years

darkvader said:

I do not have a F*c*book account, and I will not have a F*c*book account.

Apple should look at Mastodon or Spoutible instead of that horrible company.

It's okay cupcake, you don't need a Facebook account, you need an Instagram account. I guessing that you feel the same way about those. But I can't image people on Threads will be super broken up that you won't be joining.

silverwarloc 26 comments · 6 Years

From what I've read, if you cancel your Threads account, you will be forced to cancel your IG account. I don't have the source at the moment.

jcs2305 1337 comments · 11 Years

Stabitha_Christie said:

darkvader said:

I do not have a F*c*book account, and I will not have a F*c*book account.

Apple should look at Mastodon or Spoutible instead of that horrible company.

It's okay cupcake, you don't need a Facebook account, you need an Instagram account. I guessing that you feel the same way about those. But I can't image people on Threads will be super broken up that you won't be joining.

You are seriously mocking someone for not having or caring about a facebook or insta account..really? Hahaha wow You are just super cool!