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Apple rumored to launch new Macs in October

24-inch iMac


Last updated

Apple may still be preparing to introduce Mac updates in October, with claims that there could a refreshed 24-inch iMac — and maybe more — arriving by the end of the month.

Earlier in the year, there were many rumors that there would be an October event for Macs and iPads — but those have cooled, before a report on Sunday.

According Mark Gurman in his "Power On" newsletter for Bloomberg, Apple is planning a "Mac-centered product launch" around the end of October. He speculates that the announcement could happen on October 30 or October 31.

As for what Apple could introduce, Gurman refers back to claims that a 24-inch iMac refresh was due, making it a prime candidate for launch.

Short stocks of the iMac in Apple Store locations, as well as limited 13-inch MacBook Pro and high-end MacBook Pro supplies, are also treated as a potential sign that upgrades are due. However, for the MacBook Pro models, this seems less likely since the 14-inch MacBook Pro and 16-inch MacBook Pro were released with M2 Apple Silicon in January, making the timing suspect.

M3 isn't yet ready, and OLED screens aren't expected until 2024 at the earliest, so it's not clear what will be incorporated in a new MacBook Pro, if one is released in October. And, stock-outs of high-end products or long waits for configure to order machines have not been reliable indicators that something new is coming for about four years.

The latest claim also goes against a recent forecast by analyst Ming-Chi Kuo, who on October 17 said an updated 24-inch iMac is expected to arrive in 2024.