10% of US consumers use Apple Arcade at least once a week

Apple continues to expand its hold on the gaming market, with a new report showing that 10% of U.S. consumers play Apple Arcade titles weekly.

Launched in September 2019, Apple Arcade is Apple's video game subscription service. Apple Arcade allows users to pay a flat $6.99 monthly fee to access a catalog of mobile games and features no in-app purchases or advertising.

According to Midia Research, Apple Arcade has steadily grown its fanbase. To date, about 10% of U.S. consumers access the service weekly.

The same data says that Apple's weekly player base is approximately the same as that of Nintendo Switch Online and Steam, with each having 11%. Furthermore, the report highlights that Apple's performance is twice as much as Ubisoft+ and Nvidia's GeForce Now, which have 5% and 4%, respectively.

Currently, players can access Apple Arcade titles on their iPhone, iPad, Apple TV, and Mac. However, the Apple Vision Pro will launch with over 100 Apple Arcade titles.

In 2023, Apple Arcade's Hello Kitty: Island Adventure was nominated for The Game Award's Best Mobile Game, but was ultimately beaten out by Honkai: Star Rail.

9 Comments

macxpress 5910 comments · 16 Years

About 10 months ago

Now if Apple can expand this type of thing to the Mac with AAA games that would be great. It now has a great silicon platform to do great things with games regardless of what Apple device you have. It's gonna be difficult but with a lot of work it's doable.

9secondkox2 3124 comments · 8 Years

Too bad the games suck.

Subscriber numbers in proportion to install SAE area other matter.

As is actual customer satisfaction with what that subscription provides.

macxpress said:

Now if Apple can expand this type of thing to the Mac with AAA games that would be great. It now has a great silicon platform to do great things with games regardless of what Apple device you have. It's gonna be difficult but with a lot of work it's doable.

Hard part in bold.

9secondkox2 said:

macxpress said:

Now if Apple can expand this type of thing to the Mac with AAA games that would be great. It now has a great silicon platform to do great things with games regardless of what Apple device you have. It's gonna be difficult but with a lot of work it's doable.

Hard part in bold.

Yes...Apple will really need to work with the developers to get their games on the Mac in native code and not just some shitty port that runs like complete shit. I think if Apple can get a start on some of the new(er) games written on Metal for the Mac it could just start to take off. The other issue is, there's such a huge notion that the Mac sucks for gaming that people think it will always be that way no matter what. That's another thing Apple has to tackle. It's a tough road ahead but Apple has had many of those before and came out successful, even if it took a few years to get there.

Ofer 269 comments · 8 Years

9secondkox2 said:

Too bad the games suck.
Subscriber numbers in proportion to install SAE area other matter.

As is actual customer satisfaction with what that subscription provides.

THIS!!! 💯!