Tim Cook sneaks in Apple Vision Pro promo while congratulating Porsche

Porsche has already been working with Apple on using CarPlay into older cars, and integrating it further with forthcoming versions of the app. In unveiling the firm's new Taycan Turbo GT EV, Porsche CEO Oliver Blume also thanked Apple for its partnership.

The launch included breaking an EV lap record, and part of Porsche's launch showed Blume watching the event on an Apple Vision Pro. As well as seeing TV-style coverage, Blume could also watch the view from the car, as well as constantly-updated data.

"Congratulations to you and the Porsche team on the new record you've set with this incredible new vehicle," Tim Cook said in Porsche's video. "It's these kinds of extraordinary milestones that show the world what can happen when a team of incredibly dedicated people come together to break new ground on a big idea."

"Porsche has always been known for excellence, and we're proud to see a number of our products play a role in what you do," he continued. "And it's so great to see Apple Vision Pro helping reimagine track experiences."

"I believe deeply that spatial computing has the potential to revolutionize virtually every industry," he continued. "And you're showing one of the many ways Apple Vision Pro is going to make the impossible possible."

Blume announced that its race app will be coming to Apple Vision Pro users. "I'm sure we will have some surprises for you," he added.

Back in 2020, the Porsche Taycan was the first car to fully integrate Apple Music. As well as including access to the service in-car, Porsche announced it would be creating special playlists for it.