New iPhone comparison page tells you why you need to upgrade

If you're still on an iPhone 11 or iPhone 12 series model, Apple wants you to know why you should upgrade to one of any iPhone 15 models with a new comparison tool.

Customers have always been able to compare Macs, iPads, iPhones, and other Apple products using a simple spec comparison tool built into Apple's website. A new webpage dedicated to potential upgraders with a more streamlined comparison experience has popped up.

The new "Reasons to Upgrade" website was first discovered by 9to5Mac. It provides a simple tool for comparing any iPhone 11 or iPhone 12 generation models to the current iPhone 15 models.

Since it is a more curated webpage, it is focused on potential upgraders with two or three-year-old devices. The text updates on the page represent how the specs differ across the selected devices, but the representative images and video showcasing iPhone 15 features remain mostly the same.

Even if you're coming from iPhone 12 Pro to an iPhone 15, Apple explains why the newer model is an upgrade thanks to things like the Dynamic Island and 48MP Main Camera. These comparison tools wouldn't be as straightforward if they included the iPhone 14 generation.

Apple released the iPhone 15 lineup in September 2023. It is halfway through its release cycle, but that doesn't mean customers aren't looking to buy an iPhone 15, even with an iPhone 16 on the horizon.

14 Comments

jhalmos 9 Years · 26 comments

About 8 months ago

Well thank dog you didn't link us to the page because that would be helpful.

602warren 8 Years · 74 comments

jhalmos said:

Well thank dog you didn't link us to the page because that would be helpful.

🤣

Massiveattack87 New User · 102 comments

Apple is really rotten with this campaign. They admit that their sales arey declining and slow. I use iPhone 12. I don’t see any reasons why I should upgrade to 15. and aren’t they lunching iPhone 16 this year? iOS 18 with their AI gimmicks should be only valid for iPhone 16, shouldn’t they?

Then why not wait?

Apple gets ridiculous. I see their earnings will be poor (at least till their iPhone 16 launch).

Hugely disappointed by Tim Cook. 🍎🤢🤮📉

david | dahoveed 14 Years · 26 comments

Massiveattack87 said:
Apple gets ridiculous. I see their earnings will be poor (at least till their iPhone 16 launch).
Hugely disappointed by Tim Cook.

Do the automakers give up on promoting their current model cars & trucks just because the release of their new models is right around the corner?!?!
No, they more intensely advertise their current models and offer incentives for folks to buy them now!

People have stupid and unrealistic expectations concerning Apple. Apple isn't a charity or social service organization. It is an innovative product & services company aiming to make a profit for their wares!!!!

AppleZulu 8 Years · 2205 comments

It was an interesting choice to leave this out of the article, but here's the link: https://www.apple.com/iphone/why-upgrade/

It's interesting to note that the page only compares iPhone 11 and 12 models (but not iPhone 13 or 14 models) to the iPhone 15.

Perhaps this link should be offered without comment as the stock response to the annual whinging about "incrementalism" when new iPhone models come out.