Apple to target Flash with video iAds
Apple is reportedly expanding its iAd program to target integrated advertising within video clips in an effort to address the market for ad-supported multimedia now dominated by Adobe Flash.
Apple is reportedly expanding its iAd program to target integrated advertising within video clips in an effort to address the market for ad-supported multimedia now dominated by Adobe Flash.
Microsoft Chief Executive Steve Ballmer and other company top brass recently held a meeting with those in charge of Adobe to discuss a number of topics, including a partnership or even a merger to counter Apple's success in the mobile phone market.
The European Union has ended two antitrust investigations into Apple's iPhone policies after Apple relaxed developer restrictions and introduced cross-border warranty repair service.
Apple and five other major Silicon Valley companies have settled with the U.S. Department of Justice after an investigation into agreements made between competitors to prevent the poaching of each other's workers.
Apple's decision to allow intermediary tools to port software from formats like Flash to the iPhone did not have a significant effect on sales of Adobe products, the company's CEO said this week.
Adobe on Tuesday announced the launch of Photoshop Elements 9 and Premiere Elements 9 for both Mac and Windows, with "groundbreaking features" added to the No. 1 selling consumer photo- and video-editing software.
Apple, Google and other technology companies are said to be in negotiations with the U.S. Department of Justice for a potential settlement regarding an antitrust investigation of anti-poaching agreements.
A preview release of a 64-bit version of Flash Player 10 is now available from Adobe.
Now that Apple has lifted restrictions banning Adobe's Flash to iPhone porting tool, Adobe will continue development of it for future releases of Flash Professional.
Apple on Thursday announced that it would no longer ban intermediary development tools for iOS as long as App Store software does not download any code, potentially paving the way for third-party software to convert applications from other formats like Adobe Flash.
Adobe has released a new version of its Flash Player for Mac that officially supports hardware acceleration for H.264 video content.
Regulators from the European Union have reportedly joined the U.S. Federal Trade Commission in investigating Apple and its practice of blocking Adobe Flash from iOS devices, including the iPhone and iPad.
The U.S. Federal Trade Commission has denied a Freedom of Information Act request for documents related to a complaint filed by Adobe against Apple, stating that the release of the information would impede the commission's "law enforcement" duties.
As usual, Apple's executives kept close to a carefully prepared script on the company's stellar financial results, being careful not to reveal too much about the company's future plans, including its data center cloud services and broader open support for FaceTime video calling.
SproutCore, the open source "Rich Internet Apps" framework Apple adopted and invested in to construct its online MobileMe suite of web apps and its iWork.com service, is taking on a larger life of its own as independent companies use it to deliver sophisticated multitouch web apps targeted at iPad and other HTML5-savvy tablets.
Apple is finding an unlikely ally in its efforts to support HTML5 in preference to Adobe Flash as the platform for dynamic web content: pornographers.
Adobe on Tuesday announced the release of Flash Player 10.1 for Mobile, pitching it as "the first release that brings the full Web across desktops and devices."
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