Apple sues US Patent Office over augmented reality trademarks
Apple has again filed a suit against the USPTO following the office's refusing to allow terms such as "Reality Composer" to be trademarked.
Apple has again filed a suit against the USPTO following the office's refusing to allow terms such as "Reality Composer" to be trademarked.
Using hardware like Apple Vision Pro, future Apple Store Personal Shoppers could demonstrate devices to users, and show the products interactively within the customer's home.
Apple's iPhones and iPads could provide a privacy screen which, through Augmented Reality, allows only certain devices or an Apple Vision Pro wearer to see information on their screens.
The forthcoming Apple Vision Pro, regular iPhones, or even the Apple Car, could use spatial audio to get users to turn toward where a sound seems to be coming from.
"Deep Field," a new immersive art experience, uses the iPad Pro and Apple Pencil to help students around the world co-create a natural wonderland.
The September 7 Apple event invite has an augmented reality feature for iPhone and iPad which creates a looping star field. Here's how to activate it.
Industry insiders claim Apple's lack of support for WebXR is holding Augmented Reality on the web back, but that's only if you ignore the standards Apple already supports.
Apple is researching several types of 3D floor-mapping systems that could integrate with a head-mounted device like a virtual reality headset or "Apple Glass."
While many people believe that headsets and glasses are the future of augmented reality, Apple executives show how the iPhone is already turning the AR field on its ear.
Projects such as Apple AR are offering more challenges, better working conditions, and greater salaries, for special effects artists than Hollywood studios.
Apple has released augmented reality previews for all the devices it unveiled Tuesday, including HomePod mini and the four iPhone 12 and iPhone 12 Pro models.
Apple's drive to have Apple AR hardware with high quality audio has led to research on how to create full spatial sound without developers having to record with large numbers of microphones.
A series of patent applications show that Apple is focused on how users can work in an augmented reality or virtual environment, with the company working on practical sides of how to make that space feel more real.
The forthcoming "Apple Glass" will present wearers with new AR views of real or virtual surroundings, and Apple is working on technology so users to can zoom and magnify the images smoothly.
Apple's [AR]T project with renowned artists creating Augmented Reality works for Today at Apple is now the subject of an Apple TV+ film.
Apple is developing a system to alert users to physical objects when immersed in a virtual reality environment.
The rumored "Apple Glass" headset may be a single hardware product, but the continuing flood of research looks more like Apple is intending to use AR as a sea change in how we use all of our devices.
Multiple avenues of research from Apple focuses on the ability of wearable AR devices like the rumored "Apple Glass" to sense what you're looking at, and reconfigure itself to contextually present information a wearer needs.
Unreal Engine's new Live Link Face app brings big-budget movie-style effects to the iPhone, with Face ID able to animate 3D characters in real time or capture face tracking data for later use.
With ARKit 4, Apple is building the foundation for a virtual world of animated, interactive 3D "reality" explorable by anyone with a newer iPhone in their pocket.
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