Apple sues US Patent Office over augmented reality trademarks
Apple has again filed a suit against the USPTO following the office's refusing to allow terms such as "Reality Composer" to be trademarked.
ARKit
William Gallagher
Apple's AR ambitions could expand into Personal Shopping and tech support sessions
Using hardware like Apple Vision Pro, future Apple Store Personal Shoppers could demonstrate devices to users, and show the products interactively within the customer's home.
Vision Pro could overlay future iPhone with AR display to enhance privacy
Apple's iPhones and iPads could provide a privacy screen which, through Augmented Reality, allows only certain devices or an Apple Vision Pro wearer to see information on their screens.
Apple Vision Pro may help users navigate with directional audio cues
The forthcoming Apple Vision Pro, regular iPhones, or even the Apple Car, could use spatial audio to get users to turn toward where a sound seems to be coming from.
Apple highlights interactive, collaborative AR art experience 'Deep Field'
"Deep Field," a new immersive art experience, uses the iPad Pro and Apple Pencil to help students around the world co-create a natural wonderland.
Amber Neely
Apple 'Far Out' iPhone 14 event invite is an AR star field
The September 7 Apple event invite has an augmented reality feature for iPhone and iPad which creates a looping star field. Here's how to activate it.
Wesley Hilliard
Format wars enter the AR era as Safari lacks support for competing WebXR standard
Industry insiders claim Apple's lack of support for WebXR is holding Augmented Reality on the web back, but that's only if you ignore the standards Apple already supports.
Apple refining room & floor mapping for mobile devices, virtual reality headsets
Apple is researching several types of 3D floor-mapping systems that could integrate with a head-mounted device like a virtual reality headset or "Apple Glass."
Mike Peterson
Apple execs talk about how the iPhone continues to push AR forward
While many people believe that headsets and glasses are the future of augmented reality, Apple executives show how the iPhone is already turning the AR field on its ear.
Daniel Eran Dilger
