Apple on Tuesday added a new aftermarket service option for its quickly expanding line of headphones. Called "AppleCare+ for Headphones," the extended warranty adds two years of coverage and two incidents of accidental coverage for a fairly reasonable price.

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For years, this new Apple product was derided as too expensive to compete against cheaper alternatives. Yet by targeting the premium high end first, it was able to establish itself and then attract an even broader audience of users at broader price points in the future. No this isn't about iPod, or iPhone, or iPad or Apple Watch. It's a look at HomePod, Apple's home audio device featuring HomeKit and Siri functionality, often confused with merely being a Wi-Fi microphone.

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Apple will start sales of three new colors of the Beats Powerbeats Pro starting from next week with options of Navy, Ivory, and Moss joining the roster alongside the existing Black in preorder from August 22 via its online store.

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While the Mac, iPhone, and iPad will escape the September 1 application of a 10% tariff, Apple's "Wearables, Home and Accessories" division will not.

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Nearly three months after Apple began taking orders for the Powerbeats Pro in the U.S. and Canada, and almost four months after the device was unveiled, the fully wireless Beats headset went up for preorder in Korea Mexico this week.

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Sales from Apple's "Wearables, Home and Accessories" segment jumped substantially year-over-year in the June quarter to $5.53 billion, underscoring their importance.

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Apple has released a new commercial promoting the Beats PowerBeats Pro, one featuring a group of runners chasing the Sun in Iceland to highlight the long battery life the wireless headphones offer athletes and fitness enthusiasts.

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Powerbeats Pro can now be preordered in more countries, including Japan, Spain, Norway, and several others, with an anticipated ship date of late July.

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Get the most out of your AirPods -- and your Nintendo Switch -- by pairing them together for the best gaming experience on the go. AppleInsider walks you through how.

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Apple's Back to School promotion starts today, bringing with it an updated MacBook Air and MacBook Pro, a free pair of Beats Studio 3 Wireless Headphones with eligible purchases, and significant savings.

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Apple's Beats has installed marketing industry veteran Chris Thorne as its new chief marketing officer, "effective immediately," the company announced on Monday.

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Fresh weekly Apple deals are here, with savings of up to $210 off new MacBook Pros and prices starting at $1,699. Apple's 9.7-inch iPad is also on sale, with instant discounts of $80 to $100 off.

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Continuing its theme of Beats headphones as a fashion accessory, Apple on Monday revealed four new Solo3 Wireless colors, dubbed the "Club Collection."

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Following a start to preorders in France, Germany and the UK last week, Apple on Friday quietly initiated sales of Beats' Powerbeats Pro headphones in Australia and China.

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Aftermarket repair firm iFixit on Thursday posted its teardown of Beats' Powerbeats Pro, revealing the headset's components and construction share a number of similarities with Apple's latest AirPods model.

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Powerbeats Pro, Apple's all-wireless earbuds for those with an active lifestyle, have gone up for preorder in the United Kingdom, France, and Germany, almost a month after the Beats-branded audio accessories became available to purchase in the United States.

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Apple maintained clear control of the global wearables market in the March quarter, but saw its share erode in the face of giants from China and Korea.

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According to the Beats by Dre UK Twitter account, the black Powerbeats Pro will be available to pre-order Friday, May 31 for customers in the United Kingdom, France, and Germany.

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Apple's all-wireless Powerbeats Pro earbuds became available for preorder on Friday, but U.S. delivery times have already slipped past the official May 10 launch.

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One highlight from Apple's financial results was that its "Wearables, Home, and Accessories" business hit a Q2 record, racking up $5.1 billion in revenue.

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