Though Apple's Beats brand failed to get any stage time at Wednesday's "Gather Round" event, the audio subsidiary is preparing to release new color options for two popular headphone lines, some of which are designed to match the just-unveiled iPhone XR.

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Beats has signed a deal with the National Basketball Association to make the Apple-owned company the official supplier of headphones and wireless speakers to the league -- with NBA team-branded headphones coming soon.

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The stresses of heading up Internet Software and Services at Apple may be getting to Eddy Cue, who may even sometimes fall asleep during meetings, according to a new profile.

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The exclusive deals keep rolling in, providing shoppers with the lowest prices anywhere on 2017 MacBook Pros, plus free urBeats2 in-ear headphones with select models (a $98 value). Prices start at just $1,599 with free shipping and no tax collected in most states.

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Just in, eBay is knocking 15% off already reduced prices with coupon for 14 hours only. With a high max discount of $100 off, it's a great time to snap up the lowest prices available on Apple's HomePod, the popular Apple TV 4K, iPads and more.

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Sales of Apple wearables like AirPods and the Apple Watch grew 60 percent year-over-year during the June quarter, CEO Tim Cook said in announcing results on Tuesday.

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A new report says that Apple, despite not being an official sponsor, was "the winner of the World Cup," thanks to many players wearing AirPods and Beats headphones. It's getting to be a familiar feeling for Apple.

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Today only, save 10% on top of already reduced prices on tech orders of $50 or more. With a high max discount of $100 off, now is the time to snap up the lowest prices available on Apple's HomePod, the popular Apple TV 4K, iPhones and more.

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Steven Lamar, a former business partner of Beats Electronics founders Dr. Dre and Jimmy Iovine, has been awarded a $25 million verdict in a lawsuit against his former associates involving royalties for Beats headphones.

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Apple appears to be shooting for a pair of high-end portable audio devices for release in calendar year 2019, with development of both well underway.

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At WWDC, Apple and Nike celebrated 12 years of collaboration since the original Nike+ iPod by hosting an early morning run Wednesday. For attendees who came to run, Apple gifted Beats powerbeats3 wireless earbuds and Nike brought in professional trainers to share their infectious love for running.

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Apple's planned celebration of Beats By Dre's 10th anniversary -- a line of special "Decade Collection" hardware -- hit the web late this week prior to an official announcement, with major retail chains advertising the limited edition ahead of a scheduled launch in June.

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A U.S. judge has given the greenlight to a lawsuit against Apple over its Powerbeats2 and 3 headphones, but only if some amendments to the complaint are made.

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The music industry luminary, part of Apple since the Beats purchase in 2014, plans to give up day-to-day involvement but will stay with the company.

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Time is running out to save 20% on top of already reduced prices on nearly everything at eBay (up to $100 off). This offer is valid on Apple's brand-new HomePod, the popular Apple TV 4K, MacBook Pros and more. Offer ends at 8 p.m. Pacific tonight.

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Another report claims that high-end over-the-ear headphones are expected from Apple -- not Beats -- before the end of 2018, but the data escaping Apple's manufacturing chain remains nebulous and ill-defined.

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Following the rumors of Apple's launch of branded over-the-ear headphones, new images depicting a concept version of the Apple headgear have been produced, showing what the supposed product could look like if it launches this year.

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Apple CEO Tim Cook provided a bit of color on the company's wearables business during Tuesday's shareholders meeting, saying combined Apple Watch, AirPods and Beats headphones revenue is nearing that of a Fortune 300 company.

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Apple is criticized for making much of its revenues from one hit product: iPhone. However, its newest foray into Wearables has not only become its fastest-growing revenue source behind iPhone, but is also larger and growing more rapidly than other top tech firms' hyped future growth segments, such as Amazon's ads business, Google's Cloud and Alphabet's Other Bets.

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"Doubt me. Distract me. Give me noise," New England Patriots Quarterback Tom Brady says in the new Beats by Dre ad. "Cause all I hear is, 'it's payback time.'"

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