After a weekend of leaks, Apple's Beats subsidiary has launched its latest wireless earbuds, with Powerbeats 4 now bringing up to 15 hours of battery life, plus "Hey, Siri" control, and automatic announcing of messages.

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Apple's Powerbeats 4 wireless headphones have finally been released, but AppleInsider got our hands on a set early to take them for a spin.

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An eagle-eyed shopper has spotted Apple's new Powerbeats 4 on WalMart shelves despite not being officially announced yet.

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A filing at the U.S. Federal Communications Commission has confirmed a new set of earphones are on the way from Apple, with artwork indicating they may be the rumored Beats "Powerbeats 4."

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An icon of an unannounced Beats earphone has leaked, appearing in the iOS 13.3.1 update released on Tuesday, with the image of what is believed to be the "Powerbeats 4" indicating the audio accessories will have the same design as the Powerbeats Pro, but the two earphones will be connected together by a cable.

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Former Apple Music executive Jimmy Iovine says streaming services are all facing the same problems about differentiation, but notes it's a great time to be an artist.

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The latest estimates from market research firm IDC puts Apple far ahead in the wearables device -- watches, earwear and wristbands -- game, with a massive 35% share of the worldwide market.

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If a private company was performing the way Apple's AirPods are in terms of rapid sales growth in units and revenues with strong margins, it could be valued at $175 billion next year, making it the 32nd largest company in the U.S.

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AirPods are extremely popular and Apple continues to update them and make them better by introducing features in iOS. Let's go through all the ways that iOS 13 -- and the subsequent updates -- have made them even better.

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Apple has continued to refine the Beats brand with new designs and features. Beats Solo Pro is the latest incarnation of that effort, and does a great job pushing the popular brand forward.

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Beats has debuted the new Solo Pro, its first on-ear, noise-cancelling headphones featuring Apple Audio sharing and Lightning for charging.

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A new Powerbeats Pro ad titled "NBA Unleashed" has gone up on the official Beats by Dre YouTube channel and features some notable NBA players.

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Outside temperatures might be dropping, but Apple deals are heating up at B&H Photo this week with additional exclusive bargains launching -- this time on 2019 MacBook Pro and Beats bundles. Enjoy $150 to $199 off Beats Solo3 Wireless headphones when paired with popular 13-inch and 15-inch MacBook Pro models. Only at AppleInsider.

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Audio Sharing, a feature of iOS 13.1 enabling users to share music between two pairs of AirPods, will work with more audio accessories when it is released next week, starting with an expansion into Beats' wireless headphone range.

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Apple on Tuesday added a new aftermarket service option for its quickly expanding line of headphones. Called "AppleCare+ for Headphones," the extended warranty adds two years of coverage and two incidents of accidental coverage for a fairly reasonable price.

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For years, this new Apple product was derided as too expensive to compete against cheaper alternatives. Yet by targeting the premium high end first, it was able to establish itself and then attract an even broader audience of users at broader price points in the future. No this isn't about iPod, or iPhone, or iPad or Apple Watch. It's a look at HomePod, Apple's home audio device featuring HomeKit and Siri functionality, often confused with merely being a Wi-Fi microphone.

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Apple will start sales of three new colors of the Beats Powerbeats Pro starting from next week with options of Navy, Ivory, and Moss joining the roster alongside the existing Black in preorder from August 22 via its online store.

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While the Mac, iPhone, and iPad will escape the September 1 application of a 10% tariff, Apple's "Wearables, Home and Accessories" division will not.

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Nearly three months after Apple began taking orders for the Powerbeats Pro in the U.S. and Canada, and almost four months after the device was unveiled, the fully wireless Beats headset went up for preorder in Korea Mexico this week.

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Sales from Apple's "Wearables, Home and Accessories" segment jumped substantially year-over-year in the June quarter to $5.53 billion, underscoring their importance.

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