Apple on Tuesday added a new aftermarket service option for its quickly expanding line of headphones. Called "AppleCare+ for Headphones," the extended warranty adds two years of coverage and two incidents of accidental coverage for a fairly reasonable price.
For years, this new Apple product was derided as too expensive to compete against cheaper alternatives. Yet by targeting the premium high end first, it was able to establish itself and then attract an even broader audience of users at broader price points in the future. No this isn't about iPod, or iPhone, or iPad or Apple Watch. It's a look at HomePod, Apple's home audio device featuring HomeKit and Siri functionality, often confused with merely being a Wi-Fi microphone.
Apple will start sales of three new colors of the Beats Powerbeats Pro starting from next week with options of Navy, Ivory, and Moss joining the roster alongside the existing Black in preorder from August 22 via its online store.
Nearly three months after Apple began taking orders for the Powerbeats Pro in the U.S. and Canada, and almost four months after the device was unveiled, the fully wireless Beats headset went up for preorder in Korea Mexico this week.
Apple has released a new commercial promoting the Beats PowerBeats Pro, one featuring a group of runners chasing the Sun in Iceland to highlight the long battery life the wireless headphones offer athletes and fitness enthusiasts.
Apple's Back to School promotion starts today, bringing with it an updated MacBook Air and MacBook Pro, a free pair of Beats Studio 3 Wireless Headphones with eligible purchases, and significant savings.
Aftermarket repair firm iFixit on Thursday posted its teardown of Beats' Powerbeats Pro, revealing the headset's components and construction share a number of similarities with Apple's latest AirPods model.
Powerbeats Pro, Apple's all-wireless earbuds for those with an active lifestyle, have gone up for preorder in the United Kingdom, France, and Germany, almost a month after the Beats-branded audio accessories became available to purchase in the United States.