Apple's growth rate of the install base of active iPhones is flattening a bit in the US, analysis from CIRP claims, with the number of iPhones in use estimated to have grown 2% between the start of January and the end of March.

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The iPhone was the most popular smartphone bought in the United States, according to figures produced by CIRP, with Apple narrowly beating Samsung for market share in the first quarter of 2019, suggesting Apple may see an improvement on its sales in its upcoming financial results.

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A new report by Consumer Intelligence Research Partners indicates that iPhone XR attracted a significantly larger proportion of Android switchers in the U.S. during its first month compared to last year's launches of iPhone 8 and iPhone X models, bolstering the idea that Apple is successfully expanding its installed base of buyers rather than just selling to iPhone users.

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Apple's iOS is catching up to Google's Android in terms of customer loyalty, continuing a three-year trend that has seen both operating systems enjoy extremely high retention rates, according to a research report published Thursday.

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A new report took Apple to task for updating HomePod software rather than introducing a cheaper version to compete with Amazon and Google at the bottom of the smart speaker market. However, it also revealed that Apple new product surpassed sales of 3 million devices half way through 2018, with sales accelerating from its first quarter of availability.

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A survey by Consumer Intelligence Research Partners created headlines that Android was "beating iOS in smartphone loyalty," but the data actually shows that more Android users choose to upgrade to iOS than flow the other way and that most users tend to stick with what they've used before.

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A slower rate of technical improvements in the iPhone, coupled with new carrier financing plans phasing out two-year subsidies, have helped to change how frequently mobile customers upgrade their Apple handset, a new study has revealed.

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According to research by Consumer Intelligence Research Partners, the installed base of iPhones in the United States has now reached 101 million. Somewhat incredibly, the majority of these phones now in use are iPhone 6 (or newer) models with support for Apple Pay via Touch ID.

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Though Apple doesn't break down sales figures for specific iPhone models, a new study suggests that the blockbuster sales of the iPhone 6 lineup are mostly driven by the 4.7-inch model, though the 5.5-inch iPhone 6 Plus has still captured a considerable size of the market.

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Apple newly released cases for the iPhone 5s and iPhone 5c have quickly proven popular, carving away market share from popular casemakers like Otterbox, though most iPhone owners simply don't know who makes the case they own.

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