iPhone 15 Pro is unexpectedly the sales champion of spring 2024
Historically, the "Pro" iPhone models get passed by the lower-end model in the spring — but so far 2024 is very different.
Historically, the "Pro" iPhone models get passed by the lower-end model in the spring — but so far 2024 is very different.
The iPhone's slice of the smartphone activation pie has shrunk to its smallest size in six years, marking a concerning trend for Apple as it grapples with the longest gap yet between its iPhone releases.
A considerable segment of Apple's customer base own more than one of the company's products, and their loyalty is a better indicator of the company's success than just numbers.
Apple Music emerges as the top choice for HomePod users — with Spotify also very strong on the platform.
Apple's strategies within its Services sector, particularly through Apple Music and Apple TV+, are drawing antitrust attention, despite not being close to having monopoly power.
Following the US Department of Justice's comprehensive antitrust lawsuit against Apple, new insights have emerged that shed light on Apple's influence within the market.
Unsurprisingly, after more than a decade of mobile dominance, the iPhone is the primary gateway to Apple's ecosystem for new and existing users to other products.
About half of recent Mac purchases are not made by long-time Apple loyalists, but are instead switchers from PCs and Chromebooks.
New research claims to have details on exactly how dominant MacBook Pro and MacBook Air sales are, versus desktop contemporaries.
An interesting trend has emerged among Android users switching to iPhone, with most buyers opting for affordability over features.
Despite analyst concerns over falling iPhone sales volumes, consumers opting for storage upgrades provides a silver lining for Apple's average sales price.
How people buy iPhones and Android phones has significantly changed, with iPhone owners opting for installment plans more than their counterparts.
Despite rough parity in the installed base of iPhones and Android phones in the US, iPhone owners tend to keep their devices for longer thanks to factors like build quality.
Although the iPhone is dominant in specific areas of the US smartphone market, it still trails behind Android in terms of overall usage.
While COVID saw iPhone customers turning to online sales, carriers and their nationwide chain of retail stores have again established a hefty lead over Apple's own stores.
While Apple Music may be the most widely used Apple service, and is popular with the young, it has to compete for their attention. Here's how Apple Music use breaks down by age.
While there is a small number of iPhone users who switch to Android, iPhone owners have a greater level of brand loyalty compared to Android users.
Over the last ten years, there has been a growing trend of Android users moving to iPhones, and it's not just because of iMessage.
Although younger people aren't addicted to using their iPhones, they tend to upgrade to the newest model more often than older Apple customers.
Apple puts a lot of effort into its ecosystem across hardware, software, and services, and data shows device ownership across all age groups of US customers is nearly identical.
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