Apple's plan to saturate all ages with iPhone, iPad and Mac is working
Apple puts a lot of effort into its ecosystem across hardware, software, and services, and data shows device ownership across all age groups of US customers is nearly identical.
Apple puts a lot of effort into its ecosystem across hardware, software, and services, and data shows device ownership across all age groups of US customers is nearly identical.
Despite seeing its Services arm grow at a steady pace over the years, analysts believe Apple is still considered a device producer, with middling take-up of its various non-hardware elements by customers.
Apple's iPhone 13 series is continuing to see stronger-than-usual demand well into 2022, although one model isn't selling nearly as well as the others.
A vast majority of Apple's iPhone customers stick with the platform, with the company estimated to have curated the highest brand loyalty out of any smartphone manufacturer operating in the U.S., according to a new study released this week.
Smartphone activation estimates in the June quarter suggests that Apple's iOS has closed the market share gap with Android.
The iPhone 11 was the top-selling individual model in the U.S. during Apple's second quarter, while the four iPhone 12 models comprised 61% of sales.
Increased use of Apple services and increased demand of expensive iPhone models will drive Apple's first quarter results, according to a new survey.
The iPhone 12 was the highest-selling iPhone of the current generation in the two months after launch, according to a new survey — but the iPhone 12 mini is falling behind.
Apple's iPhone SE refresh is a very popular device, CIRP data suggests, with the value-priced smartphone taking up almost a fifth of all iPhone purchases in the United States in its first quarter of availability.
According to a report from research group CIRP on Friday, Apple's iOS accounted for 44 percent of U.S. smartphone activations during the first quarter of 2020, beating similar metrics last seen in 2016.
Apple's iPhone 11, 11 Pro and 11 Pro Max were the most popular models sold in the United States in the holiday quarter, according to Consumer Intelligence Research Partners, with research also indicating the 2019 launches sold in higher proportions than the 2018 models in their launch quarter.
Apple's iPhone user base in the United States is slowing its growth, according to Consumer Intelligence Research Partners in a questionably-derived analysis, with iPhone retention rates and fewer Android switchers claimed to be the reason for the stalled growth.
Apple's growth rate of the install base of active iPhones is flattening a bit in the US, analysis from CIRP claims, with the number of iPhones in use estimated to have grown 2% between the start of January and the end of March.
The iPhone was the most popular smartphone bought in the United States, according to figures produced by CIRP, with Apple narrowly beating Samsung for market share in the first quarter of 2019, suggesting Apple may see an improvement on its sales in its upcoming financial results.
A new report by Consumer Intelligence Research Partners indicates that iPhone XR attracted a significantly larger proportion of Android switchers in the U.S. during its first month compared to last year's launches of iPhone 8 and iPhone X models, bolstering the idea that Apple is successfully expanding its installed base of buyers rather than just selling to iPhone users.
Apple's iOS is catching up to Google's Android in terms of customer loyalty, continuing a three-year trend that has seen both operating systems enjoy extremely high retention rates, according to a research report published Thursday.
A new report took Apple to task for updating HomePod software rather than introducing a cheaper version to compete with Amazon and Google at the bottom of the smart speaker market. However, it also revealed that Apple new product surpassed sales of 3 million devices half way through 2018, with sales accelerating from its first quarter of availability.
A survey by Consumer Intelligence Research Partners created headlines that Android was "beating iOS in smartphone loyalty," but the data actually shows that more Android users choose to upgrade to iOS than flow the other way and that most users tend to stick with what they've used before.
A slower rate of technical improvements in the iPhone, coupled with new carrier financing plans phasing out two-year subsidies, have helped to change how frequently mobile customers upgrade their Apple handset, a new study has revealed.
According to research by Consumer Intelligence Research Partners, the installed base of iPhones in the United States has now reached 101 million. Somewhat incredibly, the majority of these phones now in use are iPhone 6 (or newer) models with support for Apple Pay via Touch ID.
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