Minimum advertising buy for Apple's iAd halved to $500K

Apple has cut in half the minimum purchase of $1 million for advertisers on its mobile iAd network, in an effort to attract smaller companies that couldn't afford the initial asking price.

Katie Marsal 15 years ago 9

Apple's iAd business is 'hurting,' fill rates dropping - report

Application developers and advertising industry insiders reportedly claim that after a strong start, Apple's fledgling iAd interactive advertising business for iOS is "hurting" to fill slots and renew contracts.

Slash Lane 15 years ago 47

Apple iAds twice as effective as TV ads for Campbell's Soups

A Nielsen advertising effectiveness study commissioned by Apple and Campbell's Soups to evaluate the soup brand's iAd campaign said viewers were twice as likely to recall seeing it, three times as likely to remember the ad message and five times as likely to remember the brand as viewers who saw it on TV.

Jeff Valvano 15 years ago 29

New Android malware could produce Chinese botnet, harvest personal data

Security experts are warning that newly discovered malware targeting Chinese users of Google's Android mobile operating system has "botnet-like capabilities" that could take control of an Android phone by communicating with a central command-and-control server.

AppleInsider Staff 15 years ago 69

Apple sued over privacy rights in iPhone ads case

An iPhone user has sued Apple over advertisements appearing in mobile apps, following a report that outlined how mobile ads work.

Daniel Eran Dilger 15 years ago 47

Apple positions iAd Producer as Adobe Flash alternative

Apple has released iAd Producer, a new tool for designing interactive "rich media ads" using web standards for distribution through its iAd network within iOS apps, in a direct blow to Adobe's Flash developer tools, the current standard among many web and mobile ad designers.

Daniel Eran Dilger 15 years ago 102

Android, iOS apps skirt privacy policy to share user data with advertisers [u]

Modern smartphone apps are resurrecting the spyware trend that plagued the web ten years ago, but today's users are often unable to do anything to block their demographic data from being used to enhance the advertisements they see.

Daniel Eran Dilger 15 years ago 66

Apple's iAds debut in Europe next week with Unilever as launch partner

Unilever, an iAd launch partner in the U.S., has been so pleased with Apple's interactive mobile advertisements that it will again be among the first companies when iAd launches in Europe next week, debuting a brand new advertising campaign on iOS devices.

Katie Marsal 15 years ago 4

Film 'Tron Legacy' will be Apple's only iAd on iPad until 2011

Though iAd support came with the release of iOS 4.2 for iPad in November, the first interactive advertisement for iPad arrives today for the Disney film "Tron Legacy."

Katie Marsal 15 years ago 17

Softbank to offer fully subsidized iPad in Japan with 25-month contract

Japanese carrier Softbank will begin offering the 16GB iPad 3G for free when customers sign up for a 25 month, $56 a month contract, a new report claims.

Josh Ong 15 years ago 26

Apple to launch iAd network in Europe in December

Apple on Thursday announced that it will formally launch its iAd mobile advertising network in the United Kingdom and France this December, with Germany to follow in January.

AppleInsider Staff 15 years ago 5

Report: Apple iAd to launch in Europe this week

Apple will reportedly expand its iAd advertising platform to Europe in partnership with a variety of strong brands to be announced later this week, a new report states.

Daniel Eran Dilger 15 years ago 10

Advertiser interest in Apple's iAds also boosting rivals

Interest in mobile advertising generated by Apple's iAd service appears to be aiding rival mobile advertising companies rather than taking business away, according to a new report.

Josh Ong 15 years ago 7

Apple, Dentsu partner to expand iAds to Japan in early 2011

Apple announced on Wednesday that it has partnered with The Dentsu Group to expand the iAd mobile advertising network to Japan starting in early 2011.

AppleInsider Staff 15 years ago 2

Apple's iAd service to go global

Apple's iAd network is being deployed worldwide, expanding beyond North America and the UK, with developers reporting ad impressions coming from around the world, according to a new report.

Josh Ong 15 years ago 12

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