Ultra branding expanding, iPhone Fold & OLED MacBook may join

Ultra branding it already uses looks like Apple's next marketing angle as new categories like an iPhone Fold push past what Pro can cover.

Andrew Orr 1 month ago 7

Podcast

What smart kitchen devices are worth it, and which aren't, on Smart Home Insider

Andrew O'Hara 1 month ago 0

OpenAI's chip talks lay groundwork for iPhone competitor, assuming company survives

OpenAI is absolutely hemorrhaging cash. Despite that, the ChatGPT owner is talking to chipmakers to make an iPhone competitor, with AI centric to the design.

Malcolm Owen 1 month ago 19

Apple's entry-level iPhone 18 rumored to get 50% more RAM

Apple's iPhone 18 isn't expected to be announced until 2027, but buyers can perhaps look forward to a RAM upgrade similar to the one the iPhone 17 Pro got.

Oliver Haslam 1 month ago 3

Podcast

Tim Cook, John Ternus, the FBI, and 'Star Wars,' on the AppleInsider Podcast

William Gallagher 1 month ago 0

Proposed mandatory clean energy guidelines could mean less participation, Apple argues

Apple has come out against a new proposal that would impact how companies report emissions and clean energy use. The guidance could have the opposite of the intended effect.

Marko Zivkovic 1 month ago 2

iPhone gets more important as every AI improves, Perplexity CEO says

Artificial intelligence has been widely predicted to disrupt smartphones, and hurt Apple, but Perplexity CEO Aravind Srinivas argues that the iPhone will become more important as AI improve

Andrew Orr 1 month ago 5

Apple Savings APY hits record low of 3.50% in first 2026 cut

Apple Card users are seeing returns shrink once more as Apple Savings lowers its APY following continued rate pressure from the Federal Reserve.

Amber Neely 1 month ago 0

How Apple protects designs & marketing materials before a product launch

Apple goes to great lengths to ensure that its pre-release artwork doesn't leak ahead of launch. Here's why those efforts are usually successful.

Marko Zivkovic 1 month ago 5

Bug-fix updates for iOS 26.4.2, iPadOS 26.4.2 are out now

Apple has released updates for iOS 26.4.2 and iPadOS 26.4.2, as well as version 18.7.8 for older devices, providing bug fixes and security updates to all users.

Malcolm Owen 1 month ago 0

How iPhone 18 Pro's rumored variable aperture will supercharge your photography

The iPhone 18 Pro's camera specs are solidifying, thanks to a repeated claim that portrait shots will be improved thanks to the inclusion of variable apertures.

Malcolm Owen 1 month ago 4

Where Apple products are assembled, and where parts come from

Making an iPhone or iPad is a global effort, with companies across North America, Europe, and Asia contributing to every stage of the process. Here's how it all fits into place.

Marko Zivkovic 1 month ago 3

President Trump praises Tim Cook, threatens companies that want tariffs repaid

In interviews and more social media posts, US President Trump has credited himself for Tim Cook's success, but says he's honored Apple hasn't asked for its tariff refund.

William Gallagher 1 month ago 18

High-resolution 200MP camera now expected in 2028 iPhone

A future iPhone will almost certainly get a 200-megapixel telephoto camera, but you will have to wait for it. An indecisive leaker now insists it will come by 2028.

Malcolm Owen 1 month ago 3

Arthur Levinson to become Apple's Lead Independent Director

Arthur Levinson, who has spent more than fifteen years on Apple's board as the non-executive chairman, is set to take on a new role at the company.

Marko Zivkovic 1 month ago 0

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