Monday, April 05, 2010, 05:35 am PT (08:35 am ET)
Apple sells more than 300,000 iPads on launch dayApple on Monday announced that it sold over 300,000 iPads in the U.S. on its first day of availability, including preorders shipped directly to customers, and purchases at Apple retail stores and Best Buy outlets.
"It feels great to have the iPad launched into the world — it's going to be a game changer," Apple CEO Steve Jobs said. "iPad users, on average, downloaded more than three apps and close to one book within hours of unpacking their new iPad."
Apple also revealed that more than a million applications were downloaded from the App Store for the iPad. Apple's iBookstore saw over 250,000 books downloaded on the first day alone.
The first-day sales are lower than what some analysts had projected. Gene Munster with Piper Jaffray increased his forecast to between 600,000 and 700,000 after noting healthy supply after surveying a number of Apple retail stores.
Brian Marshall with Broadpoint AmTech also overestimated, predicting sales of 525,000 units over the launch weekend. The most accurate among analysts was Charlie Wolf with Needham & Company, who said he expected over 300,000 sales.
The sales totals also debunk early projections from enthusiastic onlookers who believed they had reverse engineered Apple's order numbering system. Users on the AAPL Sanity Board at Investor Village claimed Apple sold 120,000 units in the first day of preorders, and projected a half-million preorders initially, with a million iPads sold after its first two weeks.
Apple's initial sales represent the U.S. only, and just the Wi-Fi model. The 3G-capable iPad will go on sale in the U.S. later this month, and both models will be available overseas in late April as well.
On Topic: Current Hardware
- Review: BlueLounge's Kickflip is a low-cost way to make typing on Apple's MacBook Pro even better
- Review: Apple's mid-2014 13-inch MacBook Pro with Retina display
- Deals: $400-$600 off 2013 MacBook Pros, $160- $260 off Mac Pros, $50 off iPads, and a $750 students 13-inch MacBook Air, iPhone 5
- Apple ignores calls to fix 2011 MacBook Pro failures as problem grows
- AI Deals: $100-$200 off 17 mid-2014 MacBook Pros; Free AppleCare with any Mac; $20 cash bonus on iPad trade-ins