Paint-by-rumors: Expectations for Apple in 2014Despite refreshes or redesigns for almost every product under Apple's umbrella in 2013, even more excitement is expected from Cupertino in 2014 with rumors pointing toward potential forays into television sets and wearable devices alongside larger displays for iPhones and iPads.
Image courtesy of Flickr user boltron.
During Apple's quarterly results call last April, CEO Tim Cook promised that the company had "a lot more surprises in the works" that would come to light in "the fall [of 2013] and all of 2014." What seemed at the time like a line designed to reassure investors following Apple's first year-over-year earnings decline in over a decade has, instead, proved prophetic.
Last fall brought a flurry of releases from Cupertino, including a second new iPhone model for the first time ever, a radical redesign for the venerable Mac Pro, the ultra-thin and light iPad Air, new Haswell-based MacBook Pros, a Retina display-equipped iPad mini, the 64-bit A7 processor, biometric security with Touch ID, a new iWork suite, and the revelation that OS X Mavericks would be offered for free.
Only the MacBook Air and Mac Mini survived autumn without so much as a tweak. With those recent eye-openers in mind, here is what the rumor mill has in store for Apple this year:
AppleInsider was first to discover an Apple patent filing describing a watch design with flexible display.
Whispers of an Apple-branded smart watch began surfacing in earnest just over one year ago with a report that Apple and Intel were collaborating on such a device. The so-called "iWatch" was a no-show in 2013, and the public's furor for the wrist-worn gadget has only intensified in the interim.
Most accounts agree that the iWatch will sport an OLED display, though some believe it will instead feature touchscreen technology similar to that found on the current-generation iPod nano. In either case, the display's size is expected to be between 1.5 and 2 inches on the diagonal.
Well-connected analyst Ming-Chi Kuo of KGI Securities, one of the most reliable predictors of Apple's future products, believes the iWatch will contain advanced biometric capabilities — an assertion backed up by Apple's recent hiring of experts in the field of non-intrusive medical sensors — and function as a standalone device. Most others see the iWatch as a companion to Apple's iOS devices in the same vein as Samsung's Galaxy Gear.
Apple is believed to have a team of more than 100 working on the iWatch and has brought in some heavyweight industry veterans for the project. Paul Deneve, former CEO of French fashion house Yves Saint Laurent, Nike FuelBand consultant and fitness expert Jay Blahnik, and Nike design director Ben Shaffer have all made moves to Cupertino in recent months and are thought to be involved with Apple's wearable.
More concrete evidence of the project's existence turned up in a string of "iWatch" trademark filings attributed to Apple in Mexico, Taiwan, Russia, and Japan last summer.
If Apple does eventually ship the iWatch, most believe it will make its debut in the latter half of 2014. Analysts have predicted that Apple could move up to 65 million devices in its first year.
Mockup of iPhone with 4.94-inch screen, created by Marco Arment.
Thanks to Apple's predictable iPhone refresh cycle, gossip of what next year's device will bring often begins before the ink on this year's promotional posters is dry. The so-called "iPhone 6" is no exception.
The focus of most rumors swirling around Apple's next-generation handset is the device's display. Analysts are almost unanimous in their belief that the iPhone 6 will come with a larger screen, but the display's exact size and type are the subjects of much debate.
Many think the upcoming revision will be the time when Apple finally embraces OLED displays for the iPhone, but Cook threw cold water on that fire last February when he panned the technology's color reproduction capability. He did, however, leave open the possibility of a larger LCD.
Most speculation centers on an increase to between 4.5 and 5.5 inches from the iPhone's current 4-inch diagonal measurement. Kuo, the aforementioned Apple prognosticator, believes the 4.5-inch end of the range is more likely due to Apple's "unwavering principle of one-hand use."
Apple is also said to be exploring curved glass displays that could wrap around the device's edges, as well as the addition of new pressure-sensitive layers.
No matter the final form factor, a next-generation A-series processor — likely the A8 — is predicted to power the device that should be released next fall.
The iPad Air is currently Apple's largest tablet with a 9.7-inch display.
Compared to other potential Apple products, little speculation surrounds the so-called "iPad Pro." The plus-sized tablet is expected to sport an ultra-high-definition 12.9-inch display, but no other details have emerged even as whispers have appeared in outlets like the Wall Street Journal.
Some say longtime Apple supplier Quanta Computer has been tabbed as Cupertino's assembly partner for the device, and a "first-tier display supplier" out of Korea is believed to have begun readying production lines for the iPad Pro's display. Others have pegged Quanta's rival Taiwanese contract manufacturer Foxconn for the assembly role.
Like the iWatch and iPhone 6, the iPad Pro is said to be slated for release in the second half of 2014.
Rumbles of an Apple-branded television set have been all over the map for nearly a decade, and they only grew stronger after late Apple founder Steve Jobs was quoted in his biography as saying he had "finally cracked" the concept. "It will have the simplest user interface you could imagine," he is said to have told biographer Walter Isaacson.
Many now believe that rather than attempting to break into the relatively low-margin television hardware business, Apple will make their move in the form of a set-top box similar to the existing Apple TV. In this way, the company can focus on areas of strength, namely content and user experience, while relegating the set itself to a "dumb" display.
To facilitate this strategy, the company has reportedly begun engaging directly with content owners like ESPN, HBO, and Viacom, bypassing traditional cable companies. One report even suggests that Apple may be prepared to become a virtual cable company itself.
Apple's acquisition of PrimeSense, an Israeli startup that made the technology behind Microsoft's first-generation Kinect sensor, late last year has fueled speculation that future Apple TV units could make use of gesture and voice controls rather than hardware remotes or iOS-based remote applications. Apple could also keep the hardware remote option available for a future Apple TV app store that would bring iOS-style apps to users' televisions.
One industry analyst believes that while Apple was planning to launch a television set in the second half of 2014, those plans have been temporarily shelved in favor of the iWatch initiative.
On Topic: General
- This week on AI: iPhone 7 & Apple Watch Series 2 review, McLaren buyout rumors, macOS Sierra launch & more
- Apple celebrates grand opening of first retail store in Mexico
- Snapchat announces Spectacles video-recording sunglasses, available this fall for $130
- The Verge founding member Chris Ziegler worked at Apple for two months before leaving website
- Twitter takeover being considered by Google, Salesforce, other tech firms - report