Apple confirms acquisition of motion capture firm FaceshiftMonths after rumors claimed Apple was behind the mysterious acquisition of real-time motion capture technology firm Faceshift, the Cupertino, Calif., company confirmed the purchase on Tuesday, but declined to offer details on the matter.
Apple offered its usual boilerplate statement to TechCrunch, saying it buys smaller technology companies "from time to time," but does not normally discuss plans for acquired assets. The publication said it was able to get a confirmation after finding "sources and conclusive links" to Apple's involvement.
Initial reports in September cited documents showing Faceshift was indeed purchased by an unnamed outside company. One of the new corporate directors taking over control of Faceshift's IP, at least on paper, was an attorney from Baker & McKenzie, a firm known to work with Apple on quiet takeovers.
According to TechCrunch, a number of former Faceshift employees continued on at Apple and now work out of the company's European offices.
Before being purchased by Apple, Faceshift developed powerful facial recognition software that helped power advanced motion capture technology capable of real-time, low-overhead processing. Using 3D sensors and a camera, Faceshift's tech eschews the need for traditional motion capture rigging, specifically the stick-on reference markers often seen being worn by actors in animated or CGI-heavy live action movies. Most notably, the tech was used to map human-like gestures onto the faces of certain characters in the new "Star Wars" film.
Faceshift was known for a product called Faceshift Studio, which incorporated the firm's facial recognition software with support for Maya and Unity. Consumer-facing iterations were in development for Skype, though it appears that project has been shut down.
With the Faceshift buy, Apple continues to build out its portfolio of facial recognition technologies, one of the first being Swedish firm Polar Rose in 2010. The company also acquired Israeli company PrimeSense, collaborators on Microsoft Kinect hardware and software for Xbox, in 2013 and holds multiple patents in related fields.
Despite an apparent interest in the technology Apple has only dabbled in consumer product offerings, the most prominent being face-based image sorting in Photos. Future plans could include real-time chat animations for FaceTime, biometric security, new user interface designs and more, though Apple is expectedly mum on the subject.
On Topic: General
- Apple under investigation by South Korean anti-competition body
- Google may release self-designed smartphone by end of 2016 - report
- Facebook launches custom-curated event picks to improve recommendations
- Apple hands out rainbow Apple Watch bands to commemorate LGBT Pride
- How the AppleInsider podcast is recorded and edited