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Topic: Advertising

Ad industry complains Apple Safari update is 'unilateral and heavy-handed' against tracking

09/14/2017, 04:09 pm

Six ad industry organizations have crafted an open letter complaining about changes coming to Apple's Safari browser, claiming that a new feature -- "Intelligent Tracking Prevention" -- will hurt both them and the public.

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Apple joins Instagram to push 'Shot on iPhone' marketing campaign

08/07/2017, 10:08 am

Apple on Monday created an official account on Facebook's Instagram, leveraging it for a long-running campaign promoting the iPhone's camera technology.

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Apple airs two new 'Rock X Siri' ads based on 'Dominate the Day' short

08/04/2017, 02:08 pm

Apple on Friday released two new iPhone 7 ads, once again tied into its "Rock X Siri: Dominate the Day" short.

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Apple ad explains origins of company's forestry program

07/27/2017, 05:07 pm

A new Apple ad posted to YouTube on Thursday focuses on the company's worldwide effort to preserve and manage forestland, itself part of a wider goal to achieve a net-zero impact on the world's supply of virgin fiber.

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Apple advertising exec details transparency, pivot to Search Ads, more in interview

07/25/2017, 11:07 pm

Apple VP of Advertising Platforms Todd Teresi in a keynote Q&A session at the Postback conference in Seattle on Tuesday explained the company's switch away from iAd in favor of the new Search Ads platform, revealed never before seen internal metrics and discussed the future of app advertising.

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Latest Apple Music ad uses motorcycles, patriotism & country star Brantley Gilbert

07/25/2017, 02:07 pm

Apple's latest promotional video for Apple Music -- now online -- takes a different tack from some other recent spots by featuring country singer Brantley Gilbert.

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Apple email campaign encourages trade-in upgrades to iPhone 7 ahead of 'iPhone 8'

06/29/2017, 01:06 pm

A new email marketing campaign from Apple is nudging owners of other smartphones -- and older iPhones -- to trade them in towards an iPhone 7, just months from when the "iPhone 7s," "7s Plus" and "8" are likely to be announced.

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Apple News publishers get access to reader demographics, third-party ads

06/21/2017, 04:06 pm

Apple on Wednesday announced a collection of Apple News changes that directly impact publishers, including quick access to reader demographics and more advertising options, particularly support for third-party ads.

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Apple shows off Memories feature in new iPhone 7 'The Archives' ad and tutorial video

06/20/2017, 04:06 pm

Apple has continued the "practically magic" advertising campaign for the iPhone 7 on Tuesday with a new ad spot called "The Archives," which emphasizes the Memories feature in Photos.

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Apple's latest 'Shot on iPhone' ad taps Carl Sagan & nature imagery to sell video features

06/07/2017, 10:06 pm

Apple on Wednesday premiered its latest "Shot on iPhone" commercial, "Earth," this time focused around the iPhone's video capabilities.

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Google plans limited ad blocking in Chrome starting in 'early 2018'

06/02/2017, 09:06 am

Google this week confirmed plans to implement native ad-blocking in its Chrome browser, available for multiple platforms including Apple's iPhone, iPad, and Mac.

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Apple's latest 'Switch' ads tout iPhone's security & 'smoothness'

05/29/2017, 12:05 pm

Apple on Monday released a trio of new video ads in its "Switch" series, aimed at persuading Android users to make the leap to an iPhone.

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New Apple ads & redone 'Switch' site sell Android users on iPhone perks

05/22/2017, 04:05 pm

Apple on Monday introduced an overhauled "Switch" minisite, hoping to persuade more Android users to buy an iPhone, while simultaneously releasing a related series of video ads.

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Apple's latest Beats ad uses NBA stars LeBron James, James Harden & others

05/16/2017, 01:05 pm

Apple on Tuesday released a new Beats ad in its "Be Heard" series, this time featuring four NBA stars: LeBron James, James Harden, Kevin Durant, and Draymond Green.

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Apple's iPhone photography ad campaign continues with 'Barbers' spot, highlighting portrait mode

05/15/2017, 04:05 pm

Apple continues to promote the capabilities of the iPhone 7 Plus dual camera with a new "Barbers" ad spotlighting Portrait Mode.

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Apple's latest video ad continues focus on iPhone 7 Plus Portrait Mode

05/01/2017, 01:05 pm

Hammering home a common marketing point, Apple on Monday released a new commercial, "The City," demonstrating the Portrait Mode available on the iPhone 7 Plus.

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Apple's Tim Cook highlights kid-themed iPhone billboard campaign in Turkey

04/21/2017, 09:04 am

Apple CEO Tim Cook took to Twitter on Friday to mark Turkey's National Sovereignty and Children's Day -- which actually takes place Apr. 23 -- and to showcase a local billboard campaign, using iPhone photos shot by children.

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Apple, Saturday Night Live working together on TV commercial - report

04/07/2017, 03:04 pm

Apple has signed a deal with NBC that will see the crew of "Saturday Night Live" create at least one commercial for the iPhone maker, blurring the line between the show and advertising.

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New Apple Watch Series 2 ad showcases waterproofing & fitness features

03/31/2017, 01:03 pm

Apple on Friday debuted a new ad, "Live Bright," once again highlighting the fitness-connected features on the Apple Watch Series 2, particularly its waterproofing.

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Apple's latest iPad Pro ads focus on notetaking, decluttering desks

03/03/2017, 03:03 pm

Apple on Friday released yet another two videos in its ongoing ad campaign for the iPad Pro, using Twitter posts as a springboard to sell different features of the tablet.

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