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Topic: Advertising

Latest 'Shot on iPhone' ad uses Mother's Day to get emotional impact

05/01/2016, 06:05 pm

Apple on Sunday released a new TV commercial, making use of the upcoming Mother's Day holiday to further its "Shot on iPhone" marketing campaign.

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Tor Myhren officially starts as Apple's new VP of Marketing Communications

04/29/2016, 04:04 pm

Months after the hiring was announced, Apple on Friday officially instituted Tor Myhren as the company's new VP of Marketing Communications, replacing Hiroki Asai, a now-retired 18-year veteran with the company.

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UK soccer star Raheem Sterling close to signing six-figure Apple endorsement deal

04/14/2016, 03:04 pm

A winger with U.K. soccer club Manchester City, Raheem Sterling, is nearing a lucrative deal to endorse Apple devices, a report said on Thursday.

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Apple premieres seven new Apple Watch ads with strong fitness & celebrity focus

04/11/2016, 05:04 pm

Apple on Monday debuted several new Apple Watch TV ads, highlighting features and apps while also leveraging celebrities to gain some marketing clout.

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Siri, Kobe Bryant & Michael B. Jordan feature in latest Apple TV ad

04/10/2016, 07:04 pm

Apple on Sunday posted a new ad for the Apple TV, featuring soon-to-be-retired basketballer Kobe Bryant and actor Michael B. Jordan, best known for roles in movies like Creed and Fruitvale Station.

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Apple posts 'Behind the Scenes' video for popular Cookie Monster Siri ad

04/07/2016, 04:04 pm

Apple on Thursday released a behind-the-scenes video for "Timer," its extremely popular TV ad featuring Sesame Street's Cookie Monster and the iPhone 6s' always-ready "Hey Siri" command.

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Taylor Swift turns to promoting Apple Music's curated playlists in new video ad

04/01/2016, 10:04 am

Once having threatened to boycott the service, pop singer Taylor Swift on Friday appeared in a video ad for Apple Music, showcasing the service's curated playlists.

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Google launches dedicated AdWords app for iOS

01/29/2016, 04:01 pm

Even as Apple's iAd prepares to sunset, Google has launched a long-awaited iOS app for AdWords -- not just AdWords Express -- giving people running campaigns through the service a more convenient way of monitoring and managing them.

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As Apple's new marketing VP, Tor Myhren rides in on a wave of ad industry success

12/17/2015, 01:12 pm

Apple's new VP of Marketing Communications, Tor Myhren, comes from one of the behemoths of the international advertising industry, where he was responsible for a number of well-known and award-winning campaigns.

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Apple airs 2015 Christmas TV ad starring Stevie Wonder & Andra Day

11/25/2015, 12:11 pm

Apple on Wednesday uploaded its annual Christmas TV ad to YouTube, which this year stars singers Stevie Wonder and Andra Day.

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Apple Music outdoor ad campaign goes interactive with Shazam

08/13/2015, 03:08 pm

Apple has begun to roll out new, interactive Apple Music posters that work with the Shazam iOS app to link iPhone owners directly to the featured artist's page in Apple Music.

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How normal people get their photos featured in Apple's ads and wallpapers for iOS, OS X

07/23/2015, 10:07 am

One of the things that has defined Apple for the past decade is its dedication to and admiration for photography, whether it's improving the iPhone's camera or creating advertising campaigns centered around famous images. Here's how the company selects the images that it features on billboards, in commercials, and on your desktop.

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Apple's holiday-themed 'Misunderstood' iPhone ad wins Emmy for 'Most Outstanding Commercial'

08/18/2014, 10:08 am

Another prestigious trophy can be added to Apple's long list of award winning advertisements, as the company's iPhone ad "Misunderstood" has been honored with a Creative Arts Emmy for 2014's most "Outstanding Commercial."

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Apple's new 'Your Verse' iPad ads focus on music, community engagement [updated with video]

08/11/2014, 01:08 pm

Apple on Monday unveiled two new additions to its well-received "Your Verse" advertising campaign for the iPad, this time focusing attention on Chinese electropop group Yaoband and Detroit community activist Jason Hall.

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Apple brings in former Burberry, Nike social media director for new retail role

08/04/2014, 02:08 pm

Apple appears to be changing its famously low-key approach to social media following the hiring of Musa Tariq -- a social media whiz who previously worked under Apple Stores chief Angela Ahrendts at Burberry -- as the retail division's new digital marketing director.

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Apple continues 'Powerful' campaign for the iPhone 5s with new 'Dreams' spot

08/02/2014, 06:08 am

Apple on Saturday unveiled "Dreams," the latest in its ongoing series of television advertisements touting the versatility of the iPhone 5s and the wide range of third-party applications and accessories compatible with the handset.

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MacBook sticker sellers see sizable sales surge after Apple's 'Stickers' ad airs

08/01/2014, 11:08 am

Apple's latest television advertisement -- which shows a number of MacBook Airs that have been customized by their owners with fanciful stickers -- has reportedly been a boon for shops that sell the vinyl decals, with some receiving four times as many orders as they did before the ad's release.

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Apple debuts new iPad Air ad highlighting real users' stories

01/12/2014, 05:01 pm

Expanding upon the "Life on iPad" video released at the launch of iPad Air, Apple has created a second spot profiling real use cases of its tablets, ranging from scientific exploration to medicine, music, filmmaking and sports.

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