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Topic: Advertising

Apple's holiday-themed 'Misunderstood' iPhone ad wins Emmy for 'Most Outstanding Commercial'

08/18/2014, 10:08 am

Another prestigious trophy can be added to Apple's long list of award winning advertisements, as the company's iPhone ad "Misunderstood" has been honored with a Creative Arts Emmy for 2014's most "Outstanding Commercial."

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Apple's new 'Your Verse' iPad ads focus on music, community engagement [updated with video]

08/11/2014, 01:08 pm

Apple on Monday unveiled two new additions to its well-received "Your Verse" advertising campaign for the iPad, this time focusing attention on Chinese electropop group Yaoband and Detroit community activist Jason Hall.

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Apple brings in former Burberry, Nike social media director for new retail role

08/04/2014, 02:08 pm

Apple appears to be changing its famously low-key approach to social media following the hiring of Musa Tariq -- a social media whiz who previously worked under Apple Stores chief Angela Ahrendts at Burberry -- as the retail division's new digital marketing director.

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Apple continues 'Powerful' campaign for the iPhone 5s with new 'Dreams' spot

08/02/2014, 06:08 am

Apple on Saturday unveiled "Dreams," the latest in its ongoing series of television advertisements touting the versatility of the iPhone 5s and the wide range of third-party applications and accessories compatible with the handset.

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MacBook sticker sellers see sizable sales surge after Apple's 'Stickers' ad airs

08/01/2014, 11:08 am

Apple's latest television advertisement -- which shows a number of MacBook Airs that have been customized by their owners with fanciful stickers -- has reportedly been a boon for shops that sell the vinyl decals, with some receiving four times as many orders as they did before the ad's release.

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Apple debuts new iPad Air ad highlighting real users' stories

01/12/2014, 05:01 pm

Expanding upon the "Life on iPad" video released at the launch of iPad Air, Apple has created a second spot profiling real use cases of its tablets, ranging from scientific exploration to medicine, music, filmmaking and sports.

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