07/22/2016, 02:07 pm
Apple has reclaimed the top spot in the 2016 edition of the FutureBrand Index, which each year ranks the world's 100 biggest corporations according to their "perception strength," based on a survey of 3,000 consumers and professionals across 17 countries.
06/09/2016, 01:06 pm
Apple's U.K. branch on Thursday premiered a new "Shot on iPhone" ad, "The Beautiful Game," exploiting the UEFA European Football Championship beginning on Friday.
06/06/2016, 02:06 pm
Apple over the weekend launched two new Apple Music ads, both featuring musician and Beats 1 show host DJ Khaled in the wake of his new single with Drake, "For Free."
06/02/2016, 09:06 am
Apple will be making Bollywood film star Shah Rukh Khan a brand ambassador for India, intensifying the company's profile in the country, according to a Thursday report.
05/12/2016, 09:05 am
Pop singer Taylor Swift on Thursday posted her latest Apple Music ad on Twitter, using her image and following to sell the service's "For You" playlist recommendations.
05/01/2016, 06:05 pm
Apple on Sunday released a new TV commercial, making use of the upcoming Mother's Day holiday to further its "Shot on iPhone" marketing campaign.
04/29/2016, 04:04 pm
Months after the hiring was announced, Apple on Friday officially instituted Tor Myhren as the company's new VP of Marketing Communications, replacing Hiroki Asai, a now-retired 18-year veteran with the company.
04/14/2016, 03:04 pm
A winger with U.K. soccer club Manchester City, Raheem Sterling, is nearing a lucrative deal to endorse Apple devices, a report said on Thursday.
04/11/2016, 05:04 pm
Apple on Monday debuted several new Apple Watch TV ads, highlighting features and apps while also leveraging celebrities to gain some marketing clout.
04/10/2016, 07:04 pm
Apple on Sunday posted a new ad for the Apple TV, featuring soon-to-be-retired basketballer Kobe Bryant and actor Michael B. Jordan, best known for roles in movies like Creed and Fruitvale Station.
04/07/2016, 04:04 pm
Apple on Thursday released a behind-the-scenes video for "Timer," its extremely popular TV ad featuring Sesame Street's Cookie Monster and the iPhone 6s' always-ready "Hey Siri" command.
04/01/2016, 10:04 am
Once having threatened to boycott the service, pop singer Taylor Swift on Friday appeared in a video ad for Apple Music, showcasing the service's curated playlists.
01/29/2016, 04:01 pm
Even as Apple's iAd prepares to sunset, Google has launched a long-awaited iOS app for AdWords -- not just AdWords Express -- giving people running campaigns through the service a more convenient way of monitoring and managing them.
12/17/2015, 01:12 pm
Apple's new VP of Marketing Communications, Tor Myhren, comes from one of the behemoths of the international advertising industry, where he was responsible for a number of well-known and award-winning campaigns.
11/25/2015, 12:11 pm
Apple on Wednesday uploaded its annual Christmas TV ad to YouTube, which this year stars singers Stevie Wonder and Andra Day.
08/13/2015, 03:08 pm
Apple has begun to roll out new, interactive Apple Music posters that work with the Shazam iOS app to link iPhone owners directly to the featured artist's page in Apple Music.
07/23/2015, 10:07 am
One of the things that has defined Apple for the past decade is its dedication to and admiration for photography, whether it's improving the iPhone's camera or creating advertising campaigns centered around famous images. Here's how the company selects the images that it features on billboards, in commercials, and on your desktop.
08/18/2014, 10:08 am
Another prestigious trophy can be added to Apple's long list of award winning advertisements, as the company's iPhone ad "Misunderstood" has been honored with a Creative Arts Emmy for 2014's most "Outstanding Commercial."
08/11/2014, 01:08 pm
Apple on Monday unveiled two new additions to its well-received "Your Verse" advertising campaign for the iPad, this time focusing attention on Chinese electropop group Yaoband and Detroit community activist Jason Hall.
08/04/2014, 02:08 pm
Apple appears to be changing its famously low-key approach to social media following the hiring of Musa Tariq -- a social media whiz who previously worked under Apple Stores chief Angela Ahrendts at Burberry -- as the retail division's new digital marketing director.