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Topic: Advertising

New Apple ads & redone 'Switch' site sell Android users on iPhone perks

05/22/2017, 04:05 pm

Apple on Monday introduced an overhauled "Switch" minisite, hoping to persuade more Android users to buy an iPhone, while simultaneously releasing a related series of video ads.

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Apple's latest Beats ad uses NBA stars LeBron James, James Harden & others

05/16/2017, 01:05 pm

Apple on Tuesday released a new Beats ad in its "Be Heard" series, this time featuring four NBA stars: LeBron James, James Harden, Kevin Durant, and Draymond Green.

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Apple's iPhone photography ad campaign continues with 'Barbers' spot, highlighting portrait mode

05/15/2017, 04:05 pm

Apple continues to promote the capabilities of the iPhone 7 Plus dual camera with a new "Barbers" ad spotlighting Portrait Mode.

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Apple's latest video ad continues focus on iPhone 7 Plus Portrait Mode

05/01/2017, 01:05 pm

Hammering home a common marketing point, Apple on Monday released a new commercial, "The City," demonstrating the Portrait Mode available on the iPhone 7 Plus.

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Apple's Tim Cook highlights kid-themed iPhone billboard campaign in Turkey

04/21/2017, 09:04 am

Apple CEO Tim Cook took to Twitter on Friday to mark Turkey's National Sovereignty and Children's Day -- which actually takes place Apr. 23 -- and to showcase a local billboard campaign, using iPhone photos shot by children.

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Apple, Saturday Night Live working together on TV commercial - report

04/07/2017, 03:04 pm

Apple has signed a deal with NBC that will see the crew of "Saturday Night Live" create at least one commercial for the iPhone maker, blurring the line between the show and advertising.

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New Apple Watch Series 2 ad showcases waterproofing & fitness features

03/31/2017, 01:03 pm

Apple on Friday debuted a new ad, "Live Bright," once again highlighting the fitness-connected features on the Apple Watch Series 2, particularly its waterproofing.

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Apple's latest iPad Pro ads focus on notetaking, decluttering desks

03/03/2017, 03:03 pm

Apple on Friday released yet another two videos in its ongoing ad campaign for the iPad Pro, using Twitter posts as a springboard to sell different features of the tablet.

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Apple's new iPad Pro ad says users can avoid printing in public

02/28/2017, 03:02 pm

Apple on Tuesday released another spot in its recent series of iPad Pro ads, this time concentrated on the idea that the tablet can let people avoid using printers.

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Apple changes up ad strategy to focus on digital and regional campaigns

02/20/2017, 09:02 am

Apple's long-time ad partner, TBWA\Media Arts Lab, is "reorganizing and introducing a new operating model" in order to accommodate its client's new focus on digital and regional campaigns, according to a spokesperson for the agency.

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Apple launches new series of iPad Pro ads as anticipated hardware refresh looms

02/17/2017, 01:02 pm

Apple on Friday released four new commercials for the iPad Pro, coming amidst several rumors that the company is planning to update the iPad lineup within a matter of months.

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Apple airs two new ads showcasing Portrait mode on iPhone 7 Plus

02/16/2017, 03:02 pm

Continuing an aggressive campaign, Apple on Thursday released two new iPhone 7 Plus ads through its YouTube channel, once again concentrating on the phone's unique Portrait mode.

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Apple airs two more 'Go' mini-ads for Apple Watch Series 2

12/15/2016, 03:12 pm

Apple on Thursday released two new ads in its short, first-person "Go" series for the Apple Watch Series 2, continuing a holiday campaign for the wearable.

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New Japanese ad for Apple's iPhone 7 centers on speed of Apple Pay

12/15/2016, 11:12 am

Apple Japan has posted a new video ad for the iPhone 7, pushing one of the unique local advantages of using Apple Pay.

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A decade later, ad team behind iconic 'Get a Mac' campaign recounts development & production

12/08/2016, 09:12 am

Stars John Hodgman, Justin Long and the ad team responsible for Apple's 'Mac vs. PC' campaign -- launched in conjunction with the Intel Mac -- recently got together and talked about the evolution of the concept, other celebrity ad campaigns proposed and scuttled, and the difficulties of working with perfectionist Steve Jobs.

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Apple touts genius potential of Touch Bar-equipped MacBook Pro in new video spot

11/17/2016, 03:11 pm

Apple on Thursday premiered a new video ad for the Touch Bar-enhanced MacBook Pro, marketing the computer as a "tool for all the ideas to come."

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Facebook enables push advertising through Messenger chats

11/09/2016, 09:11 am

People using Facebook may soon start to receive advertising via Messenger, though only under limited circumstances, the company's VP of messaging products announced this week.

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Apple's Beats debuts celebrity-laden ad promoting new wireless headphones

10/17/2016, 12:10 pm

Apple-owned Beats on Monday premiered a new video ad on Twitter, promoting the brand's latest wireless headphones: the BeatsX, Solo3 Wireless, and Powerbeats3 Wireless.

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Apple debuts new 'Shot on iPhone' ad featuring Maya Angelou

08/04/2016, 12:08 pm

Apple has debuted a single new 'Shot on iPhone' ad, with the latest addition focusing on equality, featuring a voiceover from poet and author Maya Angelou.

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Apple retakes top spot in FutureBrand 'perception strength' rankings

07/22/2016, 02:07 pm

Apple has reclaimed the top spot in the 2016 edition of the FutureBrand Index, which each year ranks the world's 100 biggest corporations according to their "perception strength," based on a survey of 3,000 consumers and professionals across 17 countries.

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