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Topic: Advertising

Apple Music outdoor ad campaign goes interactive with Shazam

08/13/2015, 03:08 pm

Apple has begun to roll out new, interactive Apple Music posters that work with the Shazam iOS app to link iPhone owners directly to the featured artist's page in Apple Music.


How normal people get their photos featured in Apple's ads and wallpapers for iOS, OS X

07/23/2015, 10:07 am

One of the things that has defined Apple for the past decade is its dedication to and admiration for photography, whether it's improving the iPhone's camera or creating advertising campaigns centered around famous images. Here's how the company selects the images that it features on billboards, in commercials, and on your desktop.


Apple's holiday-themed 'Misunderstood' iPhone ad wins Emmy for 'Most Outstanding Commercial'

08/18/2014, 10:08 am

Another prestigious trophy can be added to Apple's long list of award winning advertisements, as the company's iPhone ad "Misunderstood" has been honored with a Creative Arts Emmy for 2014's most "Outstanding Commercial."


Apple's new 'Your Verse' iPad ads focus on music, community engagement [updated with video]

08/11/2014, 01:08 pm

Apple on Monday unveiled two new additions to its well-received "Your Verse" advertising campaign for the iPad, this time focusing attention on Chinese electropop group Yaoband and Detroit community activist Jason Hall.


Apple brings in former Burberry, Nike social media director for new retail role

08/04/2014, 02:08 pm

Apple appears to be changing its famously low-key approach to social media following the hiring of Musa Tariq -- a social media whiz who previously worked under Apple Stores chief Angela Ahrendts at Burberry -- as the retail division's new digital marketing director.


Apple continues 'Powerful' campaign for the iPhone 5s with new 'Dreams' spot

08/02/2014, 06:08 am

Apple on Saturday unveiled "Dreams," the latest in its ongoing series of television advertisements touting the versatility of the iPhone 5s and the wide range of third-party applications and accessories compatible with the handset.


MacBook sticker sellers see sizable sales surge after Apple's 'Stickers' ad airs

08/01/2014, 11:08 am

Apple's latest television advertisement -- which shows a number of MacBook Airs that have been customized by their owners with fanciful stickers -- has reportedly been a boon for shops that sell the vinyl decals, with some receiving four times as many orders as they did before the ad's release.


Apple debuts new iPad Air ad highlighting real users' stories

01/12/2014, 05:01 pm

Expanding upon the "Life on iPad" video released at the launch of iPad Air, Apple has created a second spot profiling real use cases of its tablets, ranging from scientific exploration to medicine, music, filmmaking and sports.