Topic: Phil Schiller
06/04/2014, 08:06 pm
According to a report on Wednesday, Apple is taking on more responsibility for its TV spots by creating ads in-house, a move that shifts away from longtime collaborator TBWA\Chiat\Day.
04/07/2014, 07:04 pm
Email correspondence made public as part of the second California Apple v. Samsung patent trial illustrates Apple marketing guru Phil Schiller's displeasure at the company's high-profile ad agency, which in 2013 was under the gun to churn out quality material in light of Samsung's own media blitz.
04/04/2014, 03:04 pm
An internal Apple document presented as part of the ongoing Samsung v. Apple trial shows that the company's sales team was worried that a maturing market may leave no room for iPhone growth, though marketing chief Phil Schiller downplayed the document's significance.
01/21/2014, 03:01 pm
Apple's marketing chief took to Twitter on Tuesday to promote the 2014 edition of Cisco's Annual Security Report, presumably in a bid to draw attention to the report's finding that 99 percent of mobile device-targeted malware is directed at Android.
01/18/2014, 12:01 am
Apple SVP of Worldwide Marketing Phil Schiller "unfollowed" the Twitter accounts of Tony Fadell and his company Nest Labs just days after the "smart home" product firm was purchased by Google.
10/08/2013, 09:10 am
Longtime National Geographic photographer Jim Richardson left his DSLR behind on a hiking trip through Scotland in favor of an iPhone 5s, and concluded that Apple's latest flagship handset includes "a very capable camera."
06/14/2013, 09:06 am
Prior to its unveiling at this week's Worldwide Developers Conference, the new Mac Pro was put through its paces in a top-secret lab at Apple's headquarters by a prominent third-party developer.
06/11/2013, 02:06 pm
Apple and the creatives behind its memorable "1984" ad have embarked on a new direction in the company's marketing, but a new report says there's dissent in the Apple advertising camp over marketing chief Phillip Schiller's leadership style.
05/22/2013, 02:05 pm
Michael Gartenberg, a longtime industry analyst who most recently covered technology for Gartner, has taken a job on Apple's marketing team working under executive Phil Schiller.
03/14/2013, 09:03 am
Apple marketing chief Phil Schiller took aim at Android in general and Samsung in particular, saying that the Galaxy S IV will ship with "an OS that is nearly a year old" in an interview published just hours before Apple's chief rival is expected to reveal its newest flagship model.
03/07/2013, 01:03 pm
Apple marketing chief Phil Schiller made a rare appearance on Twitter on Thursday to ding the security situation on Google's Android mobile operating system, linking to a report showing that Android malware threats are on the rise.
03/06/2013, 03:03 pm
A number of analysts reduced their price targets for Apple on Wednesday, though one who just met with the company's executives said those officials are "very optimistic" about the product pipeline and market position.
02/12/2013, 01:02 pm
Following a shake up of Apple's executive team last fall, Tim Cook made a particular effort to highlight the skills and experience represented in the company's top leadership at this morning's Goldman Sachs Conference.
01/10/2013, 02:01 pm
When asked about the possibility of a low-cost iPhone, Apple marketing chief Phil Schiller said his company is not interested in making cheap, low-profit products.