Malcolm Owen
Apple Fellow Phil Schiller has deactivated his account from Twitter, closing the account on Sunday for unknown reasons.
Updated on Sunday, the Twitter account for Phil Schiller now lists itself as one that "doesn't exist" when users look up the feed of "pschiller" online.
Schiller had a considerable following on Twitter, with approximately 265.8 thousand followers and just over 240 accounts followed. He was also the bearer of the blue tick before changes made it accessible in a subscription.
When the account was active, Schiller used it to promote Apple's various products and services, as a continuation of his previous role as SVP of Worldwide Marketing, as well as his current Apple Fellow position.
There is no official explanation for why Schiller closed the account, but Twitter has undergone many changes in the weeks since Elon Musk took control, which may have prompted the decision. Musk's initiatives have included mass layoffs and increasing demands to employees to reinvigorate the microblogging service, alongside various changes that have led many users to consider other services.
Controversially, Musk used a Twitter poll to determine whether to let former U.S. President Donald Trump back on the service, before lifting a ban on Trump's account.
William Gallagher
Christine McKee
AppleInsider Staff
Chip Loder
72 Comments
Maybe the future of social media is one social media engine used exclusively by conservatives, and a different one used exclusively by socialists. Companies with a political agenda will use only one of these two engines, and they won't even advertise on the engine that doesn't suit their own political agenda. Neutral companies may never be allowed to advertise on either platform because they will be banned by each platform if they advertise on the other platform.
Basically, you have to pick your side before you can interact with anyone on the Internet. Ultimately, socialists will have their own nationwide VPN and conservatives will be forced to have their own too. This will finally bring peace to the Internet. At least nobody will argue about politics anymore because everyone will be on their own political VPN.
If more Apple execs leave Twitter, I'm leaving, too. The only reason I've been on there since 2011, other than to keep up to date with various Apple execs, was to stay on top of Apple tech content and writers, a handful of tech journalists and news sites and a few various other accounts. There was usually no other useful content on there. Most of my personal friends left many, many years ago LOL I'm talking if you look at their account, their last post was in 2013!! They always ask why I'm still on there. It was bearable, but things have certainly taken a turn for the worse since Elon's takeover.
Tim Cook’s account is ti active.
Phil Schiller is an Apple Fellow, which basically means he's still an employee but one without much responsibility. He's quasi-retired but is still allowed to walk the halls at Apple. I certainly wouldn't call him an "Apple Exec."
Good for him. Who’s gonna be next?