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Topic: Advertising

Apple's newest iPhone X ad hypes Face ID & Apple Pay

03/22/2018, 04:03 pm

Apple's latest lifestyle ad for the iPhone X, "Fly Market," once again concentrates on the device's TrueDepth camera, in this case its usefulness with Face ID and Apple Pay.


Apple pulls back curtain for rare, exhilarating look at Spike Jonze HomePod ad production

03/22/2018, 02:03 pm

The production of "Welcome Home," Apple's recent HomePod commercial directed by Spike Jonze and starring musician and dancer FKA twigs, is available, showing reliance on practical effects, more than CGI.


Apple becoming more open about product placements in TV shows

03/21/2018, 01:03 pm

While Apple has long wedged products like iPhones and Macs into TV shows as a form of marketing, the company appears to be taking a more open stance about it, a report suggested on Wednesday.


Apple shares six short films created using 'powerful' iMac Pro [u]

03/14/2018, 05:03 pm

Looking to market the iMac Pro as "the most powerful Mac ever," Apple has published six short films made using the desktop as the primary tool.


Apple tops list of most 'intimate' brands among millennials

03/09/2018, 09:03 am

Apple has claimed the top spot among millennials in a survey designed to discover the most "intimate" brands, according to marketing firm MBLM.


Apple shares HomePod ad directed by Spike Jonze, starring FKA twigs

03/06/2018, 12:03 am

In its latest advertising push for HomePod, Apple on Monday shared a new ad directed by acclaimed music video and film director Spike Jonze, and starring English performer FKA twigs, who uses the speaker to unwind after a hard day's work.


Apple's Cook uses photos from India's Holi festival to promote iPhone X

03/02/2018, 02:03 pm

To promote the rear camera on the iPhone X, Apple CEO Tim Cook took to Twitter on Friday to share three photos from the Indian festival of Holi.


Apple adds video iPhone tutorials on telephoto shooting & framing

02/27/2018, 04:02 pm

Apple on Tuesday added two brief video tutorials covering photography on the iPhone, teaching some of the very basics of shooting.


New Apple 'Switch to iPhone' ads promote support & environmental footprint

02/26/2018, 04:02 pm

Apple on Monday debuted four new "Switch to iPhone" ads, as well as another brief how-to guide for the smartphone.


Apple Australia airs four wedding-themed 'First Dance' ads for iPhone X

02/25/2018, 01:02 pm

Apple this weekend premiered four new "Shot on iPhone" ads for the iPhone X in Australia, all themed around first dances at weddings.


New 'Close Your Rings' minisite encourages using Apple Watch Activity app

02/16/2018, 02:02 pm

Apple has created a new website, "Close Your Rings," explaining how the Apple Watch's Activity app works and some of the ways people can reach its "Move," "Exercise," and "Stand" goals.


Apple blames misdirected Search Ad reports on 'processing error,' makes corrective changes

02/07/2018, 02:02 pm

A mistake in which Search Ads Basic reports were sent to the wrong developers was linked to a "processing error," and safeguards have been put in place to prevent a repeat incident, Apple said this week.


Apple error sends Search Ads Basic advertising reports to wrong developers

02/06/2018, 11:02 am

An issue with the way Apple provides reports to iPhone and iPad app developers about advertising and installation rates has been uncovered, with a number of app developers claiming to receive reports for apps belonging to other developers instead of their own creations.


Apple Macintosh logo by Andy Warhol goes up for auction, valued up to $30K

01/18/2018, 12:01 pm

A rare piece of art history is now up for sale in the form of an Apple Macintosh logo painted and signed by pop artist Andy Warhol.


Apple's new iPad Pro ads tout augmented reality & mobile notetaking

01/13/2018, 08:01 pm

Apple on Saturday released a pair of video ads for the iPad Pro, concentrating on some of the possibilities brought with September's iOS 11.


Apple shines 'A New Light' on iPhone X's Portrait Lighting in fresh spot

01/12/2018, 05:01 pm

"Studio-quality portraits without the studio," Apple again promises in a new camera-focused iPhone X ad pushed to YouTube on Friday.


Ad firms losing 'hundreds of millions' after Apple clamps down on Safari tracking

01/09/2018, 04:01 pm

Online advertising businesses are reportedly losing out on "hundreds of millions of dollars" because of Apple's Intelligent Tracking Prevention (ITP), introduced to Safari last year.


Apple's latest iPhone X ads concentrate on Face ID & Portrait Lighting

12/11/2017, 04:12 pm

Apple on Monday debuted three new 15-second video spots for the $999 iPhone X, once again looking to lure in shoppers during the critical holiday season.


Apple introduces install-based Search Ads Basic tier for App Store developers

12/05/2017, 04:12 pm

Apple on Tuesday launched a new advertising option to the App Store, Search Ads Basic, which both changes how developers pay and simplifies the sign-up process.


Apple's new iPhone X ads tout animoji karaoke & Face ID

11/27/2017, 04:11 pm

Apple on Monday released four new commercials for the iPhone X, all of them concentrating on the device's TrueDepth camera.