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Topic: Advertising

Apple launches new series of iPad Pro ads as anticipated hardware refresh looms

02/17/2017, 01:02 pm

Apple on Friday released four new commercials for the iPad Pro, coming amidst several rumors that the company is planning to update the iPad lineup within a matter of months.

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Apple airs two new ads showcasing Portrait mode on iPhone 7 Plus

02/16/2017, 03:02 pm

Continuing an aggressive campaign, Apple on Thursday released two new iPhone 7 Plus ads through its YouTube channel, once again concentrating on the phone's unique Portrait mode.

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Apple airs two more 'Go' mini-ads for Apple Watch Series 2

12/15/2016, 03:12 pm

Apple on Thursday released two new ads in its short, first-person "Go" series for the Apple Watch Series 2, continuing a holiday campaign for the wearable.

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New Japanese ad for Apple's iPhone 7 centers on speed of Apple Pay

12/15/2016, 11:12 am

Apple Japan has posted a new video ad for the iPhone 7, pushing one of the unique local advantages of using Apple Pay.

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A decade later, ad team behind iconic 'Get a Mac' campaign recounts development & production

12/08/2016, 09:12 am

Stars John Hodgman, Justin Long and the ad team responsible for Apple's 'Mac vs. PC' campaign -- launched in conjunction with the Intel Mac -- recently got together and talked about the evolution of the concept, other celebrity ad campaigns proposed and scuttled, and the difficulties of working with perfectionist Steve Jobs.

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Apple touts genius potential of Touch Bar-equipped MacBook Pro in new video spot

11/17/2016, 03:11 pm

Apple on Thursday premiered a new video ad for the Touch Bar-enhanced MacBook Pro, marketing the computer as a "tool for all the ideas to come."

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Facebook enables push advertising through Messenger chats

11/09/2016, 09:11 am

People using Facebook may soon start to receive advertising via Messenger, though only under limited circumstances, the company's VP of messaging products announced this week.

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Apple's Beats debuts celebrity-laden ad promoting new wireless headphones

10/17/2016, 12:10 pm

Apple-owned Beats on Monday premiered a new video ad on Twitter, promoting the brand's latest wireless headphones: the BeatsX, Solo3 Wireless, and Powerbeats3 Wireless.

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Apple debuts new 'Shot on iPhone' ad featuring Maya Angelou

08/04/2016, 12:08 pm

Apple has debuted a single new 'Shot on iPhone' ad, with the latest addition focusing on equality, featuring a voiceover from poet and author Maya Angelou.

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Apple retakes top spot in FutureBrand 'perception strength' rankings

07/22/2016, 02:07 pm

Apple has reclaimed the top spot in the 2016 edition of the FutureBrand Index, which each year ranks the world's 100 biggest corporations according to their "perception strength," based on a survey of 3,000 consumers and professionals across 17 countries.

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Apple debuts 'Shot on iPhone' ad timed with European Football Championship

06/09/2016, 01:06 pm

Apple's U.K. branch on Thursday premiered a new "Shot on iPhone" ad, "The Beautiful Game," exploiting the UEFA European Football Championship beginning on Friday.

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New Apple Music ads feature DJ Khaled, Naomi Campbell & Ray Liotta

06/06/2016, 02:06 pm

Apple over the weekend launched two new Apple Music ads, both featuring musician and Beats 1 show host DJ Khaled in the wake of his new single with Drake, "For Free."

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Apple to make Bollywood star Shah Rukh Khan an Indian brand ambassador - report

06/02/2016, 09:06 am

Apple will be making Bollywood film star Shah Rukh Khan a brand ambassador for India, intensifying the company's profile in the country, according to a Thursday report.

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Latest Taylor Swift ad for Apple Music features 'For You' playlists & The Darkness

05/12/2016, 09:05 am

Pop singer Taylor Swift on Thursday posted her latest Apple Music ad on Twitter, using her image and following to sell the service's "For You" playlist recommendations.

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Latest 'Shot on iPhone' ad uses Mother's Day to get emotional impact

05/01/2016, 06:05 pm

Apple on Sunday released a new TV commercial, making use of the upcoming Mother's Day holiday to further its "Shot on iPhone" marketing campaign.

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Tor Myhren officially starts as Apple's new VP of Marketing Communications

04/29/2016, 04:04 pm

Months after the hiring was announced, Apple on Friday officially instituted Tor Myhren as the company's new VP of Marketing Communications, replacing Hiroki Asai, a now-retired 18-year veteran with the company.

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UK soccer star Raheem Sterling close to signing six-figure Apple endorsement deal

04/14/2016, 03:04 pm

A winger with U.K. soccer club Manchester City, Raheem Sterling, is nearing a lucrative deal to endorse Apple devices, a report said on Thursday.

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Apple premieres seven new Apple Watch ads with strong fitness & celebrity focus

04/11/2016, 05:04 pm

Apple on Monday debuted several new Apple Watch TV ads, highlighting features and apps while also leveraging celebrities to gain some marketing clout.

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Siri, Kobe Bryant & Michael B. Jordan feature in latest Apple TV ad

04/10/2016, 07:04 pm

Apple on Sunday posted a new ad for the Apple TV, featuring soon-to-be-retired basketballer Kobe Bryant and actor Michael B. Jordan, best known for roles in movies like Creed and Fruitvale Station.

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Apple posts 'Behind the Scenes' video for popular Cookie Monster Siri ad

04/07/2016, 04:04 pm

Apple on Thursday released a behind-the-scenes video for "Timer," its extremely popular TV ad featuring Sesame Street's Cookie Monster and the iPhone 6s' always-ready "Hey Siri" command.

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