The Cupertino-based company used a near hour-and-a-half presentation to announce its new media device, the iPad. Standing with a foot in both the iPhone and the Mac worlds, the iPad is, according to Jobs, "our most advanced technology in a magical and revolutionary device at an unbelievable price."
"iPad creates and defines an entirely new category of devices that will connect users with their apps and content in a much more intimate, intuitive, and fun way than ever before," said Jobs.
The iPad sports a 9.7 inch display and includes a 1GHz Apple-designed A4 processor with integrated graphics processing.
Jobs said the device can get up to 10 hours of battery life when watching video and will last up to a month on standby.
The iPad comes in capacities of 16, 32, and 64GB, starts at $499 and comes with optional 3G support for an extra $130.
Live coverage from Apple's Jan. 27 event