Google Android stalls, remains tied with Apple's iOS in ad impressions
Millennial Media on Tuesday released its MobileMix report detailing statistics from November 2010. Both Apple and Google remain tied in terms of operating system mobile ad impressions seen by the advertiser's network, with each platform taking 38 percent of the market.
It's the same situation as in October, when both Android and iOS commanded 37 percent of the smartphones seen by Millennial's mobile ad network. Apple and Google have been crowding out competitors as they take up larger shares of the market.
In November, both iOS and Android ticked up a notch, at the expense of its competitors. Research in Motion's BlackBerry line took 19 percent of the share seen by Millennial, while Microsoft and Nokia each represented just 2 percent.
That Apple and Google remain tied in November is noteworthy, because previous reports showed Android experiencing tremendous growth, suggesting it might far eclipse Apple's iOS. For example, in September Google represented just 29 percent of Millennial's mobile advertising impressions, well behind Apple's 46 percent. And in August, Android was at only 26 percent.
In April, the iPhone represented a commanding 70 percent of Millennial's smartphone traffic. The company became the largest independent mobile advertising network after Google acquired AdMob.
The November report also found that Apple remains the top device manufacturer, representing 25 percent of all the mobile devices tracked by Millennial. The iPhone was the most-used hardware, with 14.28 percent in November, followed in second place by the iPod touch at 8.96 percent. The iPad came in seventh, representing 1.76 percent of devices seen.
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Both Apple and Google remain tied in terms of operating system mobile ad impressions seen by the advertiser's network, with each platform taking 38 percent of the market.
This part makes the survey useless.
No one knows what percentage of iOS and Android users hit this advertiser's network. If the percentages are significantly different for the two platforms, the data provided has no value to anyone outside of the advertiser.
After seeing months of growth at a blistering pace, Google Android remained tied with Apple's iOS in November smartphone ad impressions.
I was under the impression that people used apps on the iPhone to avoid having to use Apple's web browser. Are they now going back to the web using their iPhones?
And what ab out iAds?
This part makes the survey useless.
No one knows what percentage of iOS and Android users hit this advertiser's network. If the percentages are significantly different for the two platforms, the data provided has no value to anyone outside of the advertiser.
That vantage does have some value, it just doesn't tell anything about growth patterns for either device... or international adoption in many cases.
What continues to blow my mind is the number of "feature phones" (still) out there. Even more, how much advertising those chumps are exposed to for what they are getting.
Could Apple do a cool, transformative feature phone?
Could Apple do a cool, transformative feature phone?
They could, but they won't. It would be too confusing.
The slowdown for Android could be temporary as more sales, particularly new Android tablets and increasing developer support push Android forward in coming months, much of Apple’s strength lies in its family of devices that share an operating system. That’s clearly an advantage until Android tablets ramp up and it also makes us wonder why we don’t have a very good Android competitor to the iPod touch. Google hasn’t optimized Android yet for tablets either, which won’t happen until the release of Android, another factor holding back the Android platform.