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RIM recalls 1,000 PlayBooks, Nvidia CEO explains slow Android tablet sales

Research in Motion has recalled about 1,000 defective units of its new PlayBook tablet, though most had not yet been sold to users. And in an interview, Nvidia's CEO provided a number of reasons why Android-based tablets aren't selling well yet.

RIM recalls about 1,000 PlayBooks

Research in Motion has issued a recall for about 1,000 faulty BlackBerry PlayBooks that were available at Staples retail stores, as first reported by Engadget. The affected devices were said to have a defective build of the touchscreen tablet's operating system.

The site has a complete list of affected serial numbers, so any owners can check to see if their device is part of the problem batch. But RIM also commented on the issue and said most of the devices were in the retail channel and were not sold to end users.

Staples stores were issued a copy of the recall last week, and employees were instructed to pull any inventory with the affected serial numbers. The issue caused users to be unable to set up their new PlayBook.

The PlayBook debuted in April to lukewarm reviews, which indicated that the device seemed to be released to the public without quite being finished. One review suggested the 7-inch device, which RIM hopes will compete with Apple's iPad, seemed "rushed to market."

Nvidia CEO talks Android tablet struggles

Nvidia's chief executive, Jen-Hsun Huang, spoke last week with Cnet (via Hardmac) about slow sales of the first tablets running Android 3.0 Honeycomb. Nvidia makes the Tegra 2 graphics processor found in devices like the Motorola Xoom.

Huang gave a number of reasons why the first Honeycomb-powered tablets haven't had a strong start. Specifically with regard to the Xoom, he said the initial model introduced should not have included 3G, and should have been a Wi-Fi-only option.

"It's a point of sales problem. It's an expertise problem. It's a marketing problem to consumers. It's a price point problem," he reportedly said, adding: "And it's a software richness of content problem."

Huang also went on to offer a more positive outlook regarding upcoming products. He noted that the initial struggles are just the first batch of Android 3.0 tablets, and improvements will be made.

"Those problems are all getting solved," he said. "The rate at which these Honeycomb Tegra 2 tablets are being improved is really stunning. I think all of the manufacturers have now recognized that and readjusted their plans."

Motorola Xoom side view

Various reports have indicated that sales of the Motorola Xoom were lower than expected, and projections have been slashed to 100,000, though actual sales figures have not been announced. Future tablets running Honeycomb are said to have been delayed to address issues with the fledgling tablet-only operating system and assess the market, as Apple continues to dominate the market with its iPad.

181 Comments

msuberly 15 Years · 246 comments

Give it up RIM. It's just not going to work out.

supermacguy 18 Years · 45 comments

Quote:
"It's a point of sales problem. It's an expertise problem. It's a marketing problem to consumers. It's a price point problem," he reportedly said, adding: "And it's a software richness of content problem."

So, you're saying: No one can find them to buy, no one knows how to sell them, no one wants to advertise them, they cost too much and have nothing useful you can do with them. OK I understand now.

gatorguy 14 Years · 24707 comments

The number of missteps taken by Android tablet manufactures so far is amazing. Greedy pricing, failure to recognize the limited market for 3G/4G models, ineffective marketing plans. Couple that with with an OS that looks like it was released before it was fully-cooked just to satisfy a few who wanted to push out tablet models before the launch of Apple's iPad2.

I agree with NVidia's chief that some of these guys may finally be seeing how their tablets should be marketed, what features are important and what price-points are most effective. Acer's Iconia and especially Asus' Transformer may see some success. I haven't seen any mention whether Honeycomb 3.1 has addressed most of the earlier OS complaints, so I won't comment on that. I have seen some press reports of various Android tablet optimized apps noted, but again don't know how many there are now or even if tablet-specific versions are needed in most cases. No idea.

But the early entries were certainly less than they could and should have been.

magicj 16 Years · 406 comments

Quote:
Originally Posted by AppleInsider

But RIM also commented on the issue and said most of the devices were in the retail channel and were not sold to end users.

Not a surprise since no one is buying them.

dick applebaum 18 Years · 12525 comments

...The Good News is that the majority of the 1.000 units are Still In The Channel and have Not Been Sold To End Users!