It is unclear when the migration from iMacs to iPads began or if it will become an overarching Apple Store policy, but reports confirm that at least a few locations have initiated the switch, reports iMore.
The kids' area was part of the computer giant's retail plan from beginning and was built into the first Apple Store which opened in 2001.
Since its inception, the children's table has always featured the all-in-one iMac, receiving regular refreshes as the company moved from CRT models to the current aluminum body versions. With their pre-loaded software, the machines were advertisements not only for the iMac as an educational tool, but also for learning programs that might have otherwise been overlooked.
The new iPads continue the demo-learning tradition and feature child-friendly apps that are easy to pick up and play. Games are de rigueur, though beyond that the installed content has gone unreported.
Apple's kids' area floor plan remains the same, with low-rise wooden tables surrounded by the distinctive squishy, ball-like chairs made by Baleri Italia. The location also hasn't changed from being one of the farthest places inside the store, which allows parents to drop their children off as they browse Apple's wares.
New iPads seen at Apple Store kids' area. | Source: iMore
The iPad continues to be a dominating presence at Apple Stores worldwide. The company recently swapped out product information placards for the more interactive tablet running proprietary software that not only features an item's specs and comparable models, but is also able to call for help from an in-store specialists, some of whom carry iPads running specialized software.
Apple is pushing into the education space with its affordable iPad 2 which, at its new $399 price point, saw twice as many purchases than Macs from U.S K-12 schools. Paired with with the revamped iTunes U, the iPad is shaping up to be a real contender for institutions looking to jump into digital textbooks.
12 Comments
Behold! iPad is the new face of Apple! Used to be the iPhone, iPod, and iMac.
Wow - things have changed over the last 11 years! The store looks fugly and what's with the wood floor? ;)
Wow - things have changed over the last 11 years! The store looks fugly and what's with the wood floor? ;)
Yeah that was shot with a handheld amateur camera with the onboard mic. Steve seemed a little insecure in his presentation as well. He was kind of rushing like he was all hyped up on caffeine.
My 2 1/2 year old plays with our iPad at home all the time. We have it loaded with educational apps for her. When we go into the Apple store on occassion, she is drawn to the kids table but there sit these clunky computers. Kids love the touch interface. The keyboard and mouse are just impediments for them.
I wish they had added iPads, not taken away the iMacs.