Roger Fingas
On April 17 only, the Apple Watch will make an appearance at this year's Salone del Mobile fair in Milan, an exhibition celebrating design and art.
Wallpaper wrote that an Apple Watch viewing and try-on event will take place at Carlo e Camilla in Segheria, a trendy upscale restaurant. Apple's lead designer, Jony Ive, was quoted as saying that the Salone has a "a deep-rooted history of embracing excellence in design," and that he's excited to celebrate the Watch "alongside our friends and fellow designers."
The Salone is actually a furniture event first and foremost, but there are some exceptions. This year, for instance, Hyundai is showcasing credit cards. The fair runs from today through April 19.
Apple is presumably showcasing Watch due to the Salone's global significance in the design world and the proximity to the device's April 24 launch. The company is heavily marketing the Watch as a fashion item, arranging for magazine spreads and celebrity product placements.
Apple may also be invested in positioning the Watch in front of the Salone's rich visitors. The device starts at $349 — already more expensive than most smartwatches — and can cost as much as $10,000 to $17,000 for top-end Edition models.
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19 Comments
Must be this rich to enter. ;)
Can AI stop with the class warfare, class hatred, and class envy nonsense please? We get it. The tech wannabe crowd thinks the watch is too expensive, that it’s for idiots with more money than sense, that function and specs are the sole purposes that electronic devices exist for. Design, fashion, personal preference, status, fun, excitement, pleasure are for losers and the stupid masses, rich people are evil and the source of all misery on the planet, and therefore to be despised and ridiculed. An entire generation is being raised to believe wealth is evil and must be distributed evenly among the population. To each according to their needs and from each according to their abilities.
[quote name="lkrupp" url="/t/185767/apple-watch-to-make-special-appearance-at-2015-salone-del-mobile-in-milan#post_2710017"][QUOTE] Apple may also be invested in positioning the Watch in front of the Salone's rich visitors. The device starts at $349 -- already more expensive than most smartwatches -- and can cost as much as $10,000 to $17,000 for top-end Edition models. [/QUOTE] Can AI stop with the class warfare, class hatred, and class envy nonsense please? We get it. The tech wannabe crowd thinks the watch is too expensive, that it’s for idiots with more money than sense, that function and specs are the sole purposes that electronic devices exist for. Design, fashion, personal preference, status, fun, excitement, pleasure are for losers and the stupid masses, rich people are evil and the source of all misery on the planet, and therefore to be despised and ridiculed. An entire generation is being raised to believe wealth is evil and must be distributed evenly among the population. To each according to their needs and from each according to their abilities. [/quote] You forgot to say Acts 4:32–35.
If a person thinks that rich people are evil, their subconscious is likely to try and prevent them from becoming rich!
I'm all for helping people in need but I'd still like it to be, by the grace of God, a choice I make, not something that is taken from me or demanded of me by those in need.
But that was voluntary, not confiscation and redistribution by force.