Apple's iPhone and iPad regain enterprise marketshare in Q3
Apple's annual iPhone refresh cycle, and a resurgence in iPad, helped iOS regain marketshare in the enterprise over the quarter ending in September, according to fresh statistics from Good Powered by BlackBerry.
As presented in Good's (formerly Good Technology) Mobility Index released on Tuesday, Apple's iOS accounted for 66 percent of enterprise device activations for the third quarter of 2015, up 2 percent sequentially. Apple normally sees an uptick in marketshare on the heels of new iPhone model launches, in this case the iPhone 6s.
While Apple over the past three months eroded Android marketshare from 32 percent to 31 percent, and Windows from 3 percent to 2 percent, the competing mobile operating systems are gradually closing the gap. iOS held 77 percent of the market at the end of 2012, a number that fell to 73 percent in 2013 and 2014. The dip can in part be attributed to flagging iPad performance.
For the third quarter, Good found 71 percent of enterprise tablet activations went to iPad, up from 64 percent at the end of June. By comparison, Android tablet share dropped from 25 percent to 21 percent, while windows moved from 11 percent to 8 percent.
The iPad previously dominated the category with a 90 percent share, but cheaper offerings from Android device makers spurred strong adoption rates in 2014 and early 2015. Apple's tablet marketshare was pegged at 81 percent as recently as March.
Breaking down adoption by sector, iOS commanded 83 percent of public sector activations, 77 percent for financial services, 68 percent for insurance and 77 percent of education. Google's Android leads in high tech and transportation, where it is running on a respective 52 percent and 50 percent of all devices.
Secure app development is experiencing massive growth on all platforms, as activations on the Good Dynamics Secure Mobility Platform were up 30 percent for the quarter, or 188 percent year over year. For all industries save fore retail, secure browsers proved the most popular app category, while custom apps, secure IM, document editing and document access rounding out the top five.
Good Technology, now a subsidiary of of BlackBerry, aggregated activation data from its global customer base of more than 6,200 organizations spread across 189 countries.