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Charity auction for lunch with Apple CEO Tim Cook hits $110K

For the fourth year in a row, Apple CEO Tim Cook is auctioning off a private lunch at the company's headquarters in Cupertino, Calif., with proceeds going to Robert F. Kennedy Center for Justice & Human Rights.

Sweetening the deal are two VIP passes to an Apple keynote of the winner's choosing, an option introduced with last year's CharityBuzz auction that raised $200,000 for the human rights organization.

The auction details do not specify blackout dates, meaning the winner might be able to attend the Worldwide Developers Conference in June. Less clear is scheduling for the main event, which could take up to one year depending on Cook's availability.

With a current bid of $110,000, and just under ten days left, Cook's auction is on track to meet or exceed the 2015 gift. The sum is overshadowed by past auctions, however, including a $330,000 bid in 2014 for a similar sit-down lunch, and a massive $610,000 bid for 30 minutes of coffee talk with the executive.

CharityBuzz gives Cook's time and VIP keynote tickets a valuation of $100,000. As usual, the hour-long lunch is valid for a winner and one guest. Meal costs are included, but winners will have to make their own travel and accommodation arrangements.