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Apple creates Memoji tribute to US Women's World Cup victory

Apple celebrates the U.S. women's national soccer team with a USA-themed Memoji tribute on its homepage.

The United States' women's national soccer team has claimed their fourth victory — and their second in two years — defeating the Netherlands 2-0 in the 2019 World Cup final.

Apple has joined the sports world in celebrating the victory by revamping its homepage with a Memoji video paying homage to the U.S. team.

The short animation showcases three Memoji cheering, plus iMessage effect confetti and raining soccer balls in a red, white and blue celebration of soccer and the athletes who play. It finishes with a simple message of "Job well done."

Memoji are cartoon-like avatars that tap into Apple's TrueDepth camera and ARKit technologies to animate in time with a user's facial expressions. A personalized take on Animoji, the Memoji feature was introduced alongside iOS 12 last year. Apple looks to improve on Memoji with iOS 13 this fall with additional character modification options and new Memoji stickers for use in Messages and other apps.

An Apple Music ad campaign timed to debut ahead of this year's Grammy Awards in February was among the first to highlight Memoji, with Apple creating special characters for popular acts Khalid, Ariana Grande and Florida Georgia Line.

The landing page is sometimes updated to mark notable world events, typically in commemoration of federal holidays and international initiatives that align with the company's core values.