Mikey Campbell
Disney CEO Bob Iger in an upcoming memoir says he believes his relationship with late Apple co-founder Steve Jobs would have led to a merger between their companies, similar to Disney's assimilation of another Jobs company, Pixar.
In an adapted excerpt from Iger's book, "The Ride of A Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company," printed in Vanity Fair, the Disney chief remembers his time with Steve Jobs. From patching up relations with Pixar soured by Michael Eisner to the $7.4 billion acquisition of the storied animation studio and beyond, Iger tells the behind-the-scenes story of Jobs' impact on Disney.
While much of the tale has been told in countless interviews, news stories and exposes, the excerpt presents a few tidbits that have, until now, gone unreported. Among the new information is Iger's belief that a Disney-Apple merger would be on the table if Jobs were still alive, a major revelation presented almost as a throwaway quote.
"With every success the company has had since Steve's death, there's always a moment in the midst of my excitement when I think, I wish Steve could be here for this. It's impossible not to have the conversation with him in my head that I wish I could be having in real life," Iger writes. "More than that, I believe that if Steve were still alive, we would have combined our companies, or at least discussed the possibility very seriously."
Iger goes on to detail his relationship with Jobs, which grew from tenuous beginnings prior to the Pixar buy to a strong personal bond that informed a number of key decisions in Disney's modern history.
The purchase of Pixar instantly catapulted Jobs from critical outsider to Disney's largest individual stakeholder. In that role, and as a board member, Jobs would be consulted on a variety of major resolutions, including Disney's tie-up with Marvel.
Iger last week stepped down from Apple's board of directors as the companies are due to clash with competing video streaming services this fall. Apple will field Apple TV+ on Nov. 1, while Disney is slated to debut Disney+ — complete with a slew of Pixar content — on Nov. 12.
"The Ride of A Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company" releases on Sept. 23 and is up for preorder on Amazon.com for $19.60.
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74 Comments
Well he knew Jobs better than me (which is not at all) but it sure seems like Pixar and Apple were different beasts. Jobs founded Apple in a garage rather than as an investor later in its life, and he nursed it back from the brink to a skyrocketing future. The iCEO became the famed phoenix rising from the ashes...Why sell it?
Edit: I think perhaps this article has the “similar to” backwards:
Iger in an upcoming memoir says he believes his relationship with late Apple co-founder Steve Jobs would have led to a merger between their companies, similar to Disney's assimilation of another Jobs company, Pixar.
...Apple acquiring Disney as it did Beats isn’t really merging or similar to Disney acquiring Pixar, IMO.
Wait does he mean Disney and Apple would have merged together? If that's true....LOLOLOL! I seriously doubt that. I don't see any reason what so ever how that would benefit either company. I don't care how well the relationship was between Bob and Steve. It's totally different from Disney taking over Pixar which actually made sense.
Maybe Steve could have sat them down prior to the release of Avengers: Endgame and explained that time travel doesn't work that way.
Pixar was just animation studio bought by Disney when it succeeded. It makes absolutely no sense to think that an entertainment company would merge with a software/hardware company.
I said this a few articles ago. Wish Steve was alive. Apple TV+ and Disney+ would be one service.