Amber Neely
Tile has joined a number of smaller companies seeking to speak out against Apple's, Google's, Amazon's and FaceBook's alleged anti-competitive practices before the House Judiciary Committee.
Tile, a tracking device that helps users locate misplaced items, will meet with the House Judiciary Committee's antitrust subcommittee to raise concerns about big tech's ability to push smaller companies out of the market..
For many years, Apple and Tile had an amicable relationship. Apple carried Tile in its stores and sold it on Apple.com. In 2018, Apple worked closely with one of Tile's engineers to help incorporate Siri into the Tile ecosystem.
However, as rumors of Apple developing its own item tracker began to surface, the relationship between Apple and Tile started to change. In June of 2019, Apple stopped selling Tile's products in their retail stores and on their website. Apple would then go on to hire one of Tile's engineers.
"After thoughtful consideration and months of bringing our concerns to Apple through regular ... channels, Tile has made the decision to continue raising concerns over Apple's anti-competitive practices," Tile general counsel Kirsten Daru told Reuters in an interview.
The story parallels that of LunaDisplay and Duet Display, who claimed that Apple had "Sherlocked" them in order to develop its Sidecar feature.
Apple Pay has also been placed under scrutiny in the EU, as Apple does not allow access to the iPhone's onboard NFC chip to third-party banking apps. Banks and rival payment services have claimed the same restrictions make alternative payment services less attractive due to using other methods, such as barcodes and QR codes.
Three other companies will join Tile in testifying before the Judiciary Committee in Colorado on Friday. They hope to spur Congress to look into how large tech companies can use their brand recognition and resources to hurt smaller rivals.
Other companies are subject to the probe, including Facebook, Amazon, and Alphabet's Google. In September of 2019, House lawmakers had begun asking companies to provide information on how their businesses have been hurt by anti-competitive behavior from major tech companies.
Update:
As reported by The Verge's Nilay Patel, Tile takes issue not only with iOS 13 restrictions, namely app management and access to "Find My," but also the fact that its devices are not granted access to iPhone 11's UWB radios. Daru also mentioned reports of Apple's as-yet-unreleased Tile competitor, which is expected to see integration with Find My.
Apple later in the day released a statement pertaining to the House Antitrust Subcommittee hearing, detailing its stance on the matter and noting it is working with developers interested in enabling "Always Allow" location tracking functionality to enable that feature. The full statement was published by CNBC's Kif Leswing on Twitter:
Apple builds its hardware, software and system level apps to protect user privacy and provide the best products and ecosystem in the world. Apple has not built a business model around knowing a customer's location or the location of their device.When setting up a new device users can choose to turn on Location Services to help find a lost or misplaced device with Find My iPhone, an app that users have come to rely on since 2010. Customers have control over their location data, including the location of their device. If user's don't want to enable these features, there's a clear, easy to understand setting where they can choose exactly which locations services they want enabled or disabled.
In regard to third-party apps, we created the App Store with two goals in mind: that it be a safe and trusted place for customers to discover and download apps, and a great business opportunity for all developers. We continually work with developers and take their feedback on how to help protect user privacy while also providing the tools developers need to make the best app experiences.
We're currently working with developers interested in enabling the "Always Allow" functionality to enable that feature at the time of setup in a future software update.
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17 Comments
Concentration of wealth means concentration of all industries. High end fashion brands are now all owned by 3 international conglomerates. Designers, visionaries within those original brands are gone and its all about profit and keeping cost down to please investors. Does this sound familiar to any of you?
Companies like Apple are another example of profits over foresight. Jobs was replaced by a production chain expert, Jon Ive left and it is "design by committee" in his place, expect the same old, dulled down industrial design going forward.
I think some of you feel this in your gut but are not willing to admit it. Apple is not that exciting as it use to be, it's products and services are not that distinctive. An Apple diehard customer since 1994.
When someone disagrees with my point of view I would appreciate they leave out personal insults, it makes this forum a place to exchange ideas in a civil way. I know you are not a dummy but I am dumbfounded that you resort to calling me "nuts" "Debbie downer" which does nothing to prove you point and makes you look insecure and bit of a bully.
I don't know what you and some others are afraid of? Was it the years of the "beleaguered" label which still haunts you? Don't worry Apple is like every other mega corporation in the world, a money machine that will squash the little guy either by buying them out or suing the shit out of them until they disappear. Trust me I'm not nostalgic at all and always have been an early adapter when I feel something better has arrived. I still prefer Apple's product over the other but its products are no longer inspired or inspiring. Apple corporate weight has crushed its creative soul. I'm sure saying this on a fan site will find few that agree, but I bet I'm not the only one thinks this but maybe one of the few with enough balls to say so.