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Apple has added another celebrity-fronted production company to its roster of content producers for Apple TV , with Idris Elba's Green Door Pictures signing a first-look deal with the streaming service.
Under the terms of the deal, Elba's Green Door Pictures will develop and produce new TV shows and film projects that could be added to the Apple TV+ streaming service. As a first-look deal, this gives Apple the first choice of accepting a production or allowing Green Door to offer it to other companies, including its competitors.
It is unclear how much the deal, as reported by The Hollywood Reporter, will cost Apple, but it does secure the services of a growing production company, and of its star. Elba has credits on many major films and TV shows, including "Luther," "The Wire," and "Hobbs & Shaw," and has won SAG awards and a Golden Globe for his work.
As Elba has starred in many of Green Door's projects, including "Turn Up Charlie" for Netflix and "In the Long Run" for Sky One and Starz, it is most probable that the actor will also be heavily involved in its Apple TV+ productions.
The acquisition of Elba's Green Door follows the securing of deals with a number of other production companies created or led by major names in Hollywood. Some of the major deals it has picked up includes Ridley Scott's Scott Free Productions, comedy star Sharon Horgan, Oscar-winning filmmaker Alfonso Cuaron, and major media star and mogul Oprah Winfrey.