William Gallagher
Apple AR is reportedly going to be tapped to supply extra content for Apple TV+ shows, integrating characters or props around viewers' devices.
As well as "Apple Glass," Apple's many-pronged Augmented Reality plans are now said to include providing extra content for Apple TV+ shows. Series could optionally present elements of the drama or comedy through AR on iPhone and iPad alongside the show.
According to Bloomberg, unspecified sources say that Apple is planning to debut the feature in 2021, ahead of the 2022 "Apple Glasses" launch. Reportedly, Apple had intended to launch this year, but the feature requires productions to film material and all filming has been delayed by the coronavirus.
Bloomberg also says that Apple may simply abandon the entire plan. If it does happen, however, the publication says that for example, "For All Mankind," could have a virtual lunar rover appearing in their room.
Apple has previously applied for a patent that would use AR to make television sports more interactive. In that case, a viewer could theoretically select a basketball player's shoe and examine it in 3D, before then ordering one.
The date of 2022 for "Apple Glass" supports a recent report from analyst Ming-Chi Kuo. Although separately, regular leaker Jon Prosser has claimed they may launch in 2021.
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5 Comments
I’m not sure what the benefit to having a “virtual lunar rover” in my room while I’m watching the show would be.
I like how Bloomberg cover themselves with “Apple may simply abandon the entire plan” so if it arrives or not, they called it!!
Well, this could be an interesting addition. Could point to a possible release of Apple Glasses... end of year?
Come on Apple, show us that virtual computer display through AR glasses patent. Lots of hurdles to get to a point where AR glasses can display a rock solid virtual sheet with enough pixel density for a display, but it really feels like the killer app.